Commentary
Kickbacks to attract institutional money into mutual funds are rampant. Some top software...
This corporate campaign has lots of special effects, surreal visuals and exotic locales—but it’s...
Anil Thakraney    
SNEHA is an organisation that offers friendship and help to young mothers and children to...
This story should surely be an eye-opener to all the HR guys who think that they know everything
R Balakrishnan    
Something is seriously going wrong with the Pepsi camp; they seem to have totally lost their...
Anil Thakraney    
A surfeit of channels, shoddy programming, clueless anchors and financials that would make a...
Volkswagen is indulging in an expensive innovation in India when the brand salience doesn’t...
Anil Thakraney    
The views expressed by Mr Fali Poncha in this column are his personal views and not those of the...
Fali Poncha    
One of the perils of celebrity endorsement: the brand gets lost in the clutter
Anil Thakraney    
The Budget has announced the setting up of two new financial-sector watchdogs
Sucheta Dalal    
It has turned into a buyers’ market now—but on the dips
The finance minister is looking at various options to contain the fiscal deficit. Here’s a look...
GV Ramakrishna    
When a brand is washing a competitor’s dirty linen in public, the latter should not work itself...
Anil Thakraney    
With its rich pool of talent, technology ‘powerhouse’ India should be the IT incubator for the...
The ‘good’ news is that the banking market will be opened up for a few more private players. But...
R. Balakrishnan    
The phone company’s latest TVC is a good example of how slice-of-life commercials can deliver a...
Anil Thakraney    
While the salaried class got a tax bonanza that will boost consumption, companies will seek to...
R Balakrishnan    
Home minister P Chidambaram could have easily run billion-dollar hedge funds with his superb...
Debashis Basu    
Ivory tower regulations have killed investor interest. Time for some intervention by the finance...
Sucheta Dalal    
The Budget will, hopefully, provide a direction
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