One of the perils of celebrity endorsement: the brand gets lost in the clutter
Anil Thakraney    
The Budget has announced the setting up of two new financial-sector watchdogs
Sucheta Dalal    
It has turned into a buyers’ market now—but on the dips
The finance minister is looking at various options to contain the fiscal deficit. Here’s a look...
GV Ramakrishna    
When a brand is washing a competitor’s dirty linen in public, the latter should not work itself...
Anil Thakraney    
With its rich pool of talent, technology ‘powerhouse’ India should be the IT incubator for the...
The ‘good’ news is that the banking market will be opened up for a few more private players. But...
R. Balakrishnan    
The phone company’s latest TVC is a good example of how slice-of-life commercials can deliver a...
Anil Thakraney    
While the salaried class got a tax bonanza that will boost consumption, companies will seek to...
R Balakrishnan    
Home minister P Chidambaram could have easily run billion-dollar hedge funds with his superb...
Debashis Basu    
Ivory tower regulations have killed investor interest. Time for some intervention by the finance...
Sucheta Dalal    
The Budget will, hopefully, provide a direction
A few years of savings at the start of your career may be all you need to be wealthy!
Coke has fired the first salvo in this season’s edition of the cola wars. How will Pepsi hit...
Anil Thakraney    
A mutual fund dividend payout is just taking your own money and giving it back to you
R Balakrishnan    
Well begun is half done. Is the Essar Group being too clever by half?
Anil Thakraney    
Hope is the expectation that something outside of ourselves is going to come to our rescue and...
Yogesh Sapkale    
The commercials promoting the Indian Premier League seem to have got it bang on
Anil Thakraney    
Another public awareness campaign that seems to have completely lost the plot
Anil Thakraney    
If we don’t get a snap-back rally soon, things can be pretty ugly, especially below 15,300
Free Helpline
Legal Credit