On 30 January 2016, Karthik Srinivasan, a communications professional, got an e-mailer from HDFC Bank offering a ‘Free’ account-handling service. The fine print at the bottom mentioned that it was Free only for a year and would be charged @Rs110 per quarter. This acceptance was auto-ticked. In these days of endless spam e-mailers, most customers do not notice the charge. Mr Srinivasan put...
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