“When it’s a passion, you cannot rationalise. There is no second-best” — Prahlad Kakkar

Adman Prahlad Kakkar works hard at hiding his serious, emotional and intense side, which probably makes for his success

This is our most unusual interview so far. Prahlad Kakkar is a regular on the society pages of publications and is quoted on every subject under the sun – from films to food, scuba-diving to advertising, Sachin Tendulkar to Aishwarya Rai (his neighbours) or wine and cigars. If...

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