Unconvincingly Unreasonable

This book (Be Unreasonable by Paul Lemberg, Tata McGraw-Hill, 218p, Rs295) explains the need to be unreasonable and how successful businesses have fallen apart by not being unreasonable; it explains why unreasonable people are superior to those who are followers of tradition. There are many provocative ideas to make you buy the book. However, these could turn out to be illusions. The author...

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