MTN has tied up with software and managed services provider IMImobile Pvt Ltd to provide mobile and online content to its subscribers across Africa and the Middle East. No financial details were provided.
"IMImobile's value proposition and technology solutions will enable MTN to reduce the time-to-market for new services, boost average revenue per user (ARPU) and keep MTN at the forefront of innovative services," said Nozipho January-Bardill, group corporate affairs executive, MTN.
In a release, MTN said this tie-up would enable it to launch new income-generating voice and data services across its global footprint, with revenues from mobile content and services estimated at around $150.20 billion in 2011, up from $89.30 billion in 2006, worldwide.
One of MTN's new content streams will be the 2010 FIFA World Cup of which the mobile operator has exclusive global mobile content rights. Accordingly, MTN will leverage its IMImobile partnership to deliver exclusive 2010 FIFA World Cup content on subscribers' handsets, including soccer match news, fixtures, match results as well as team and group profiles, the release added.
India-based IMImobile provides converged mobile and online technology platforms and content services to mobile operators and media companies around the world. Bharti Airtel, Vodafone, Virgin Mobile, Google, Reuters and Yahoo! are some of its major clients.