In your interest.
Online Personal Finance Magazine
No beating about the bush.
An alert consumer has to train herself to spot advertisements that make false claims with great pizzazz, or hawk products that are downright harmful, warns Sucheta Dalal
A week ago, India’s advertising industry celebrated its rich haul of a dozen Lions, the most prestigious international advertising awards that are handed out at Cannes every year. They are a global recognition of India’s vast...
In his book (Code Name God - The Spiritual Odyssey of a Man of Science; Penguin Books; Pages 222; Rs. 150), the US-based scientist Mani Bhaumik, one of the pioneers of the excimer laser, which made cornea-sculpting surgery possible, writes poignantly about his high-octane ‘mud-to-marble’ story in America. Like Fitzgerald’s ‘Great Gatsby’, Bhaumik sought to wipe out all traces of the poor immigrant...