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An alert consumer has to train herself to spot advertisements that make false claims with great pizzazz, or hawk products that are downright harmful, warns Sucheta Dalal
A week ago, India’s advertising industry celebrated its rich haul of a dozen Lions, the most prestigious international advertising awards that are handed out at Cannes every year. They are a global recognition of India’s vast...
In his book (Code Name God - The Spiritual Odyssey of a Man of Science; Penguin Books; Pages 222; Rs. 150), the US-based scientist Mani Bhaumik, one of the pioneers of the excimer laser, which made cornea-sculpting surgery possible, writes poignantly about his high-octane ‘mud-to-marble’ story in America. Like Fitzgerald’s ‘Great Gatsby’, Bhaumik sought to wipe out all traces of the poor immigrant...
