The science of reading

Science is offering unexpected insights into individual texts. Research is getting to the root of people’s fascination with fiction and fantasy.

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Facebook throws the book at researcher

Pete Warden, an entrepreneur based in Colorado, used Facebook data to show US locations with connections drawn between places that share friends. His ‘social graph’ would have been a powerful tool for social scientists. But Facebook threatened legal action, forcing Warden to destroy all his records.

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Twitter: A good box-office prediction tool

Forget exit polls, focus group studies and intuition about past performance. Data-mining on Twitter is proving to be an accurate mirror of mass sentiment.

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