Bajaj Allianz claims to have become number one, beating ICICI Prudential for market leadership among private life insurers. It claims the most consistent, month-on-month growth. But ICICI Prudential disputes almost all of Bajaj's claims.
The main bone of contention is UnitGain Single Premium product of Bajaj. This had no lock-in and was more like a mutual fund. It propelled Bajaj to the top...