In your interest.
Online Personal Finance Magazine
No beating about the bush.
It is not just cricket. The Indian Premier League (IPL) is a business cutting across various sectors. It extends from the companies that bid for the team or telecast rights (DLF, Reliance, GMR, Deccan Chronicle, India Cement, UB group, Sony Entertainment) to the advertisers, to glamorous new cricket team owners (Shah Rukh Khan, Preity Zinta and Jeh Wadia) to the 24X7 television channels...