Updated at 4.45pm on 5 August 2020 to add clarification from Tata Motors.
The 15th of January 1998 was a red-letter day in India’s automotive history. On that day, at New Delhi’s Pragati Maidan expo grounds, several new cars were launched; but the, but the car that really grabbed the headlines was the Tata Indica, India’s first home-grown 'people’s car.' Even if all knew that the new Tata car “that would be as big as a Maruti Zen, yet provide the space of an Ambassador, at a price of a Maruti 800,” was going to be called the Indica (like in India+Car), they still hadn’t seen the car.
Thus, the unveiling of the car was a much-awaited moment. Sure enough, expectations ran high and, at the unveiling, which had thousands of journalists, politicians and spectators crowding the huge Tata stand at Hall 11 of Pragati Maidan, the car did not disappoint. Here was a car that did deliver on the promise of space and size… and in a package that was, indeed, good-looking.
The Indica was launched in the Indian marketplace by the end of 1998, as Tata had promised, and initial bookings (about 115,000) and expectations were huge for a car that, though priced more than the Maruti 800, was still markedly cheaper than the smaller Maruti Zen. Sadly, early quality problems blunted that enthusiasm for the Indica; and, over the years, the reputation of the car and the car making abilities of Tata Motors took a downward spiral.
Exactly 10 years later, almost to the day, on the 10 January 2008, Tata Motors regaled a thousand-odd spectators at Hall 11 of Pragati Maidan, once again, with the dramatic unveiling of the Tata Nano. The 'most expected' car in the history of the automobile in India had lakhs thronging to Hall 11 at Pragati Maidan, which remained crowded and jam-packed through the rest of the Expo. Outside, the eager crowds reminded you of a cricket stadium before a one-day match. Hundreds of security men formed uncompromising barricades with thick ropes.
By 16th January, the last day of Delhi’s ninth motor show, some 1.8 million people had thronged the Expo, comfortably beating the Paris motor show’s record draw of a million-and-a-half, just to get a glimpse of the Tata Nano, the car which had grabbed headlines across the globe. They came in their thousands, from Delhi, Haryana and UP, riding cars, buses, even tractors and tongas, setting off traffic snarls that stopped Delhi at several places.
For what everybody had gathered to see at Hall No 11 in Pragati Maidan was not just another small car, but to see hope emerge on wheels. For this 'lakhtakia' car, in Hindi meaning 'the one-lakh rupee' car – as the man on the street had already named it – had enabled millions to dream of a life beyond the motorbike, of a life that would be safer and more comfortable for themselves and his (or her) dear ones.
Less than two years later, a few months after the Tata Nano went into production, that dream came to a fiery end, as a few of the Nanos self-ignited inexplicably, and as the image of the 'cheapest car in the world' hardly helped find it buyers who could be proud of the car.
In both cases, Ratan Tata had the right vision, the right idea, at the right time. And the Indian consumer and public were more than ready and happy to buy Indian and make the country proud. Yet design, engineering, and quality shortcomings each time had the consumer rethinking. These quality issues were eventually addressed, but years after the cars were launched. By then, the damage had been done.
Both the Indica and the Nano projects were developed at less than $400 million each – peanuts in the international automotive development scale of things. But that was one of the main problems – in chasing the objective of 'frugal engineering,' as well as making a car 'for Indians, by Indians,' quality was compromised every time. Also, the hubris of the engineers and designers once the Nano had grabbed headlines worldwide, knew no bounds.
The consumer wants the best product that their money can buy, and they do not care whether it was designed by Indians or by people from another part of the world. On the contrary, Indians would be more assured if the cars were, indeed, designed by Europeans.
Finally, it was the attitude of developing in a penny-wise-pound-foolish way, as well as the obsession to do things in India with Indians, that has brought Tata Motors down to its knees, whence it's up for grabs, and will, in all likelihood, be grabbed by the Chinese. Is this the end of India’s car making story?
In a media release issued on 5 August 2020, Tata Motors says news about ‘Tata Motors to sell up to 49% stake in PV Business’ (published by Times of India
) and the names of potential partners or investors mentioned is incorrect and misleading.
"In March 2020, Tata Motors had announced the intent to subsidiarise its PV business as the first step towards securing mutually beneficial strategic alliances that provide access to products, architectures, powertrains, new-age technologies and capital. Securing a mutually beneficial alliance is a priority. However, it is not an imperative for today but an opportunity to be secured for tomorrow," the company statement says
(Author of several automotive books, founder editor of many leading auto mags, Gautam Sen has also consulted with most of the Indian auto majors. He has also worked with several leading car designers such as Gérard Godfroy, Tom Tjaarda and Marcello Gandini, among others)
appreciate readers expressing their views on our articles, there is no place for abuses or orchestrated comments. Mr Sen, who is a respected name in automobile industry across the world had shared his views on the company preparing to sell its PV business. There is nothing wrong in this. Even a report from ToI
says that the company is looking for hiving its PV business in a subsidiary where it wants to have a partner.
Mr Sen has nowhere mentioned that the business is sold. Yet, many 'orchestrated' comments are abusing Mr Sen over this.
If you have a different view or comment, you can share it here, but there is no place for abuses or insulting language here.
We request all such people to refrain from posting such comments. After a while we will either block such attacks or file a cyber complaint after studying IPs through our tech team!
In such countries, the citizens demand transparency, accountability & penalty. But, here in India, most of our educated classes demand mandir/masjid, 1 lakh car & banging of thalis, when 40 crore of our citizens go to bed hungry without a roof over their head and 2 of our brethren die every minute due to TB as per WHO figures. Not surprisingly, even the media funded by the moneybags since Independence has merrily joined the cacophony of nonsense.
Anyways, Let me take this opportunity to wish Mr.Ratan Tata, a very Happy Nowruz!
May the beatific & PR enhanced gentleman (Mr.Tata) continue to loot the country's resources & revenues in billions of dollars along with our other industrialist families especially the bania-brahmin lineage, while at the same time lending 2% of the loot in CSR activities (refer to the previous posts of Mr.Vaghela & myself below for more details) and distributing 8% of the loot amongst Tata Group employees (blessed with lifelong govt type employment and monopoly markets) and PR firms along with their social media agencies.
So, Mr.Tata and his ilk has to merely spend 10% of their loot to ensure that their crony capitalism is vehemently defended by his loyal employees (enjoying public sector working style at private sector salaries) & generously funded PR trolls, even though everyone with a little bit of common sense can deduce the secret sauce behind the monopoly of a few select industrial conglomerates (salt to software et al) who have been looting the country right from Independence for the past 70+ years along with the post-independence 'looteras' and modern 'Jagat Seths'. Any other country's citizens would have realised the 'con' in the conglomerates by now.
Sadly, where do our proud & patriotic citizens have time to spare from other more pressing matters like mandir-madjid v/s pathetic healthcare infrastructure, Sushant singh rajput's murder v/s farmer suicides, Kohli's captaincy v/s shocking NPA writeoffs in favour of corporate defaulters & lalas?
We get the government we deserve. 1% rationalists is no match for the 1% crooks combined with 98% idiots.
- posted by a powerless yet rational Indian.