Goldman Sachs’ public relations chief, Lucas van Praag, used the word ‘chimera’ to describe recent press coverage of his firm which lately has been criticised for bonuses and its hardball negotiating tactics with American International Group Inc. In recent days van Praag has gone from company mouthpiece to the story. One could argue he bungled his job so badly that Goldman has had to retain the outside PR firm Public Strategies to rehabilitate its image.

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