The Ads Effect

HUL is spending more on advertising but it is not leading to higher revenues

Switch on any television channel and you will see advertisements of Dove, Fair & Lovely, Pepsodent, Lux, etc, sometimes back to back. You switch channels quickly to avoid watching those pedestrian and sometimes puerile messages and you are again forced to watch another, or often the same, ad.  Fact is, Hindustan...

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  • Spinning Success

    Century Enka’s margins may be come under pressure but the stock remains reasonably priced

    Century Enka makes polyester yarn (47% of revenues), nylon yarn (24%) and nylon tyre-cord (27%). Its presence across multiple segments insulates it partly from business cycles. But these products are commodities and Century is vulnerable to volatility of petrochemicals-based raw material prices,...

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  • Brand Inequity

    If a brand loses money continuously, it is headed for extinction, not greatness

    Among the most misunderstood terms in business is ‘brand’. Brands have only one purpose—to create and attract customers easily, leading to profits. In that sense, how many real brands are there in the media space? Moneycontrol.com is a great brand; as is NDTV. But they lose money quarter after quarter. So do DNA...

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