In your interest.
Online Personal Finance Magazine
No beating about the bush.
A huge misconception among investors is that size, corporate image or a collection of brands are important factors that contribute to the creation of shareholder value. As the two previous examples in this series prove (Hindustan Unilever – HUL – and Tata Motors), this is not true. Companies that have been around for a long time, have the highest reputation and well-known brands can be shunned...