Shilpa Shetty's Satyug offers gold investment plan at Rs50 a day
Moneylife Digital Team 10 July 2014

Shilpa Shetty's new venture, Satyug Gold enables customers to accumulate physical gold in small quantities on a monthly basis for a minimum investment of Rs50 per day

Satyug Gold, a firm promoted by actress Shilpa Shetty and her husband Raj Kundra, has launched a gold systematic accumulation plan ‘Satyug Mera Gold’, wherein customers can buy gold for Rs50 a day.

"Gold has always been an important part of our culture and a safety haven when markets become turmoil. We have seen Gold give good returns in the past years and above all is a very liquid asset, said Shilpa Shetty Kundra, who is also the chairman of Satyug Gold.


According to a statement released by the company, Satyug Mera Gold Plan (SMGP) enables customers to accumulate physical gold in small quantities on a monthly basis through the benefit of 'Monthly Rupee Average Pricing'. Customers can enrol through the company’s website or visit any of the 450 Karvy branches located in 400 locations across the country. Gold coins of 24k with 999-purity of one gram, 2 grams, 5 grams, 10 grams, 20 grams and 50 grams are available for sale. The monthly instalment can range from one to five years.


Raj Kundra, chief executive of Satyug Gold, said the company would offer gold at a price lower than the top five leading jewellers and banks, as it sources gold directly from miners in South Africa, Peru and Ghana. The bullion is processed at the company’s refinery at Navi Mumbai. “We do not charge any processing charges or making charges, except for the tax levied by the Government,” he added.


The company has tied up with IDBI Trusteeship Services, a joint venture promoted by IDBI Bank, LIC, GIC and Karvy Computershare for processing investor applications. Brinks India would provide the logistics and vault services.

9 years ago
Wont this scheme qualify as a Collective Investment scheme and monitor bt SEBI.
Free Helpline
Legal Credit