Samsung’s ‘US$75 Trade-In Credit’ for Watch
TruthInAdvertising.org 14 November 2022
In a promotion on its website for its Galaxy Watch 5, Samsung advertises that consumers can get a “$75 trade-in credit – guaranteed with any watch trade-in, in any condition.”
 
Any condition?
 
A TINA.org reader said he was denied the trade-in credit because he couldn’t get his Galaxy Watch 4 to power on.
 
Turns out – and perhaps this won’t shock you – there are “eligibility requirements” to receiving the credit despite the guarantee.
 
Fine print all the way at the bottom of the page on which the trade-in promotion appears (which must be expanded to read in full) states that Samsung will only award the credit if it “determines your trade-in device meets all eligibility requirements.”
 
 
But Samsung doesn’t disclose what all these eligibility requirements are, not even in the fine print. It doesn’t say that the watch must be able to turn on, though it does say that the watch must be a Samsung device, despite proclaiming that any watch qualifies for the trade-in.
 
In closing his submission, our reader shared a sentiment often expressed by the US Federal Trade Commission (FTC) in disclosure cases: What the ad giveth, the fine print cannot taketh away. In other (less-Shakespearean) words, the fine print cannot contradict the marketing.
 
Find more of our coverage on the fine print here.
 
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