Rural Demand

A mid-sized steel manufacturer we met recently says that steel companies have been surprised by an exceptionally strong domestic demand. While exports have fallen sharply in the October-December 2008 period, this is no longer a concern for Indian steel companies. Indeed, every major steel manufacturer, with its own sources of raw material, is running at full capacities, almost solely on...

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Fail Often, to Succeed Sooner

Mexico is a low-income market. Procter & Gamble (P&G) wanted to launch an extra-strong detergent. It ended up with ‘Downy Single Rinse.’ This meant reducing washing from six steps to three. “Cutting down on the number of rinses saves enormous time, effort, and water” and saving water was the unstated problem. In another Mexican example of sanitary pads for a price-conscious market, P&G...

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Market Outlook (9 Apr 09)

At the time of writing (18th March), the Sensex closed at 8,976. We have been pointing out over the past three months that the weekly-closing of 8,700 was a crucial support to watch for. We had
maintained that, should this crucial level be broken decisively, it would mean that further decline was imminent. On the week-ended 6th March, the Sensex closed at the 8,325 giving investors a scare....

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