Role of Amazon supplier Cloudtail India requires investigation: CAIT
IANS 19 February 2021
Confederation of All India Traders (CAIT) has asked Commerce Minister Piyush Goyal to conduct an investigation into the role of Amazon supplier, Cloudtail India owned by N.R. Narayana Murthy.
CAIT in a letter to Goyal has sought a point wise investigation including mockery of the law by Cloudtail India Limited and Appario Retail (P) Limited, joint ventures with Amazon India Limited.
"In this context, we reiterate that not only Amazon, its joint ventures in India too are hand in glove and knowingly helping it desecrating our country's rule of law. It is also deeply worrying that some banks are colluding with Amazon by helping it keep prices lower than the market through exclusive policies giving cashback," CAIT said.
"We draw your kind attention towards Cloudtail India (P) Limited, a company owned by Sh Narayan Murthy, Appario Retail (P) Limited, owned by Mr. Ashok Patni, Darshita EtelDarshita Mobiles, STPL-Green Mobiles and Rocket Kommerce", CAIT said.
It added that these together control 80% of business on Amazon marketplace. Though according to law and policies, the marketplace (Amazon) should not have relation or control over the retailer (eg Cloudtail), these retail companies are fully controlled by Amazon. Thus, Amazon's "marketplace" narrative is a mere myth, CAIT said.
"In Cloudtail and its holding company, Prione Business Services, it is no coincidence that the managing directors, CFOs, key persons are (so-called) former employees of Amazon. Even the majority of board members of Cloudtail are (so-called) former employees of Amazon. No surprises that Sh Murthy owns 76 per cent in Cloudtail (and Prione owns 100 per cent of Cloudtail) yet the board of directors have Amazon in majority. To reiterate, Cloudtail and Prione are managed and operated by Amazon via (so-called) former employees", CAIT said.
In Cloudtail and its holding company, Prione Business Services, MD, CFOs, senior employees are all (so-called) former employees of Amazon. Even the Board of Cloudtail is a melange of present and (so-called) former employees of Amazon, including Amit Agarwal, Amazon; Sandeep Varaganti, MD, former Amazon employee; Rajesh Jindal, MD, former Amazon employee; Komal Patwari, Prione legal counsel; Amit Ranade, Catamaran; Nithyanandan R (former Infosys Global Counsel), Catamaran; Arjun Narayanswamy, Catamaran; Sheetal Bhat, Catamaran, whereas the Board of Cloudtail include S/Shri Rajesh Jindal, MD, Prione a former Amazon employee; Komal Patwari, Prione legal counsel; Sumit Sahay, MD; Cloudtail, former Director of Category Leadership, Amazon; Amit Ranade, Catamaran; and Nithyanandan R (former Infosys Global Counsel), Catamaran, CAIT said.
"The above structure lays bare the brazenness and intent of Amazon. Even though Murthy holds the majority of shares, he has allowed the (so-called) former employees of Amazon on the driver's seat of both Cloudtail and Prione. This points to complicity of Murthy and possible financial contributions by Amazon, making Murthy and each of the named individuals wilful "partners in crime." The role of Murthy requires appropriate investigation," CAIT said.
"We draw your kind attention towards various schemes of the different banks for giving 10% discount/cash back on a regular basis from time to time for purchase of any product from the portal of e-commerce companies Amazon & Flipkart. The banks include, HDFC Bank, State Bank of India, ICICI Bank, Citi Bank, Kotak Mahindra Bank, HSBC, Bank of Baroda, RBL Bank, Axis Bank," CAIT said.
CAIT said the above are providing these cash discounts only on purchase of goods from ecommerce by making payment through their Debit/Credit Cards but if the same goods is purchased from a Brick & Mortar shops of crores of our members, this discount is not provided. This is amounts to between two sets of traders thus violative of the Preamble to the Constitution of India which guarantees "Equality" and restricts the consumers to purchase goods from offline (read Amazon & Flipkart) shops and violative of Article 19 and Article 301 guaranteeing freedom to trade and commerce in the country.
Disclaimer: Information, facts or opinions expressed in this news article are presented as sourced from IANS and do not reflect views of Moneylife and hence Moneylife is not responsible or liable for the same. As a source and news provider, IANS is responsible for accuracy, completeness, suitability and validity of any information in this article.
2 years ago
I don't understand the angry responses to this article. It is just a reportage sourced from news agency IANS. I don't see any fault of moneylife in this. If anyone does not agree, please explain why moneylife is at fault here.
Replied to ragunathan.pattabiraman comment 2 years ago
Thank you so much for clarifying this. As a publication, we need to make readers aware about issues that could blow up into major confrontations. This is an association not an individual making charges. But it is fashionable for people to exhibit intemperate outrage and abuse the media without any attempt to understand its role!!
2 years ago
How do such shitty articles get space on google news!!
MA Dhavan
2 years ago
The CAIT is not doing us the modern Indian consumers any favour. And most online consumers on India would prefer it this way.

My preference has always been to buy from the marketplace's own retailing arms. Genuine products right from the manufacturers to the consumers without having to pass through many distributors.

With the traditional route for distribution of goods in India, products have to move through many distributors before it finally reaches the last retailer or the 3rd party sellers on these online marketplaces. The products gets mixed with duplicates at each transit point for these distributors to make unethical profits. Most retailers doesn't even realize that most of the goods they display and sell are duplicates.
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