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The 5 factors behind the super success of Starbucks
Since 1992, the S&P500 has gained 200%; Dow is up 250% and Nasdaq 280%. In 1992, Starbucks, the coffee chain, made an IPO. Those who invested in it are today sitting on gains of 5,000%. Starbucks began by selling coffee at $3 a cup when Americans were used to coffee in 50-cent Styrofoam cups to be stirred with thin red plastic stick that...
