Public Health Experts Appreciate Amitabh Bachchan’s Decision Not to Promote Horlicks; Ask Parents to Stay Away from Sugary ‘Nutritional’ beverages
Appreciating Bollywood superstar Amitabh Bachchan’s decision not to promote Horlicks, after its high-sugar content was brought to his notices, leading public health experts such as the Nutrition Advocacy in Public Interest (NAPi) has listed other high-sugar beverages touted as "nutritional"  that parents are encouraged to buy for their children's health. The group has listed the high sugar content in several major brands such as PediaSure, Complan, Protein X, Bournvita, Boost also Baba Ramdev’s Patanjali Power Vita and Shri Ojas Vita. Most of these brands have high-power advertising touting the high nutritional benefits of these beverages for young children. 
 
NAPI also called for both the government and private sector and their corporate social responsibility (CSR) initiatives to refrain from opting for a 'product-based solution' to curb malnutrition in the country.
 
Last month, NAPi wrote a letter to Mr Bachchan requesting him to from Horlicks brand like he did with Pepsi. NAPi in its letter to Mr Bachchan had said, "Horlicks is a high sugar product, as 100 gram of a popularly advertised pack of Horlicks Delight, contains 78 gram of carbohydrates of which 32 grams is sucrose sugar." (Read: Public Health Experts Ask Amitabh Bachchan to dissociate from Horlicks)
 
The health expert's group was reacting to partnership between Horlicks and Network 18 rendered support to the Indian Government's “Rashtriya Poshan Abhiyaan" to curb undernutrition in India. Many people welcomed this step as they roped in Amitabh Bachchan as the face of this project. The name of the campaign is similar to Poshan Mission of the Government and is called "Mission Poshan".
 
Responding to the NAPi letter, a spokesperson of Mr Bachchan told the Hindustan Times, the Bollywood superstar was not associated with the brand at all, and instead was endorsing the nutrition campaign on pro bono basis. “Mr Bachchan is not associated in anyway with the brand. He had been approached for Mission Poshan, a social campaign on hunger and nutrition, by a media group. He researched the subject and agreed to participate in and lead the charity campaign, without endorsing any brand involved. That too only if he is satisfied with the accuracy of the research done during the campaign,” the actor’s spokesperson was quoted in the report. 
 
NAPi says it also received a response from Rajiv Kumar, Vice Chairman of Niti Aayog, assuring that the Aayog will never promote any brand and is committed to optimising use of natural resources and methods for improving nutritional levels.
 
"Any campaign that envisions to curb or eliminate malnutrition should not partner with any food and nutrition companies or industry with the similar logic. We are happy to note your offer to support the cause pro bono but would like that you be vigilant of such subtle linkages to nutrition products like Horlicks, and many others high sugar products such as Complan, Boost, PediaSure, Bournvita, Power Vita, OjasVita, Protein X and similar. These are mostly high sugar products," the public health expert's body had said in a letter to Mr Bachchan.
 
Here is a list of Sugar Content of Top Malt/Health Drinks per 100 grams provided by NAPi...
 
1) PediaSure: Carbohydrates 62.74 grams of which sugar is 23.77 grams
2) Complan: Carbohydrates 62 grams of which sugar is 24 grams
3) Protein X: Carbohydrates 55 grams of which sugar is 32 grams
4) Bourn vita: Carbohydrates 85.2 grams of which sugar is 32 grams
5) Patanjali Power Vita: Carbohydrates 87.07 grams of which sugar is 72.66 grams
6) Boost: Carbohydrates 83 grams of which sugar is 26.5 grams
7) Shri Ojas Vita: Sugar 41.9 grams
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COMMENTS

Ismail Bandookwala

4 months ago

He should also stop promoting Cadbury Chocolates, which are equally harmful specially for children.

Four Cups of Coffee Protects the Heart
In the past, caffeine consumption has been associated with lower risks for a variety of ailments such as type-2 diabetes, heart disease and stroke. However, how exactly it works has remained unclear. A new study shows how. Apparently, caffeine promotes the movement of a regulatory protein into the mitochondria, enhancing their function and protecting cardiovascular cells from damage. This is revealed in a research published in the journal PLOS Biology, by Judith Haendeler and Joachim Altschmied of the medical faculty, Heinrich-Heine-University and the IUF-Leibniz Research Institute for Environmental Medicine (Duesseldorf, Germany). They are their research colleagues found that the protective effect was reached at a concentration equivalent to consumption of four cups of coffee, suggesting that the effect may be physiologically relevant.
 
The authors have earlier established that after four or more cups of coffee, caffeine improved the functional capacity of endothelial cells, which line the interior of blood vessels; this helped mitochondria, the cell's energy storehouse. Now, they have shown that a protein called p27 was present in mitochondria in the major cell types of the heart and promoted migration of endothelial cells, protected heart muscle cells from cell death and triggered the conversion of fibroblasts into cells containing contractile fibres. All these are important for repair of the heart muscle. All this happens at a concentration that is reached after drinking four cups of coffee. 
 
"Our results indicate a new mode of action for caffeine," said Ms Haendeler, "one that promotes protection and repair of heart muscle through the action of mitochondrial p27. These results should lead to better strategies for protecting heart muscle from damage, including consideration of coffee consumption or caffeine as an additional dietary factor in the elderly population. Furthermore, enhancing mitochondrial p27 could serve as a potential therapeutic strategy not only in cardiovascular diseases but also in improving health span."
 
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The Book that Changed My Life
When I read the blurb of book The Power of Your Subconscious Mind by Dr Joseph Murphy, I did not quite believe it. It claimed that it was one of the most powerful books ever written! It has changed over one million people to date, etc. After the first fast reading of the book, I was convinced about the claim. It is a down-to-earth, easily readable and practical guide to understanding one’s subconscious mind that controls all our actions and thoughts. You get step-by-step methods to understand your own mind. Most human problems in health arise from the mind and can be managed by understanding it.
 
This well-written book can make it very easy for us to understand our illnesses and also gives us the guidance to help oneself. The book is a guide for self-healing. It makes life easy even for a layman who can get out of most health crises through inexpensive means in a world ruled by corporate hospital culture which makes any disease a curse for the body and your savings. After a complete study of the book, I am not surprised that it has helped a million suffering humans. The book has been recently revised by Dr Ian McMohan who has brought it up-to-date.
 
We always find it difficult to know the mind and manage it; but this self-help book makes it possible. The power of one’s subconscious mind, which is not under our voluntary control, is phenomenal and the book teaches us the method to understand this power. Answers to several of our intriguing question are answered in simple language. For example, why is one happy while another is miserable? Why is one successful while another is a miserable failure? Why is one popular while another is hated? All these and more such ticklish questions have their answers in our subconscious mind! They are all unravelled in this book. I strongly recommend it, without any reservations, to all those who suffer from any disease, including cancer. I have personally benefited a lot from this book. Packed with true stories of case studies, this book can help you get your due promotions, amass wealth ethically, create harmonious relations, stabilise your marriage, conquer phobias, banish bad habits, enjoy refreshing sleep, heal minor illnesses and achieve your goals in life.
 
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COMMENTS

Sam Dwinner

2 months ago

I've listened to this book on the youtube & I agree it is one of the best audio which can definitely have a positive and long-lasting impact on your mind.

Ramesh Poapt

5 months ago

I hope to get it tomoro morning...

REPLY

Dayaram Patel

In Reply to Ramesh Poapt 4 months ago

address of vendor please.

Mihir

5 months ago

Subscribe to lessons from SRF, Ranchi.

Satya Prakash

5 months ago

Who is Dr Ian McMohan? When I googled then Google has suggested Dr Ian McMohon (see "o") and returned result for this.

REPLY

Amit Phatak

In Reply to Satya Prakash 4 months ago

It's "McMahon" https://in.pinterest.com/pin/550846598157927940/

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