Prime Focus Ltd, a visual entertainment services group, said it won orders worth $11 million from two Hollywood studios for 2D to 3D stereoscopic conversion work. The project is to be executed in next three months, the company said in a regulatory filing.
Prime Focus North America, a 100% subsidiary of the group, has filed an application for patenting its trademark technology 'View D' which converts 2D images into 3D.
This conversion process is used for new releases, catalogue, library titles, advertisements, television programmes and other 2D content. Prime Focus has ramped up its existing facilities in North America, UK and India.
On Monday, Prime Focus shares climbed 4.7% to Rs736 on the Bombay Stock Exchange, while the benchmark Sensex gained 0.2% to 20,475 points.
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