Price Warriors
SpiceJet and IndiGo, two low-profile, low-cost carriers, beat their far bigger competitors using price as the weapon. In the summer season, when Jet Airways, JetLite, SpiceJet and IndiGo were cutting airfares by about 48% to fill their aircrafts, the last two carriers have emerged as clear winners. Using the low-cost promotional offer, SpiceJet and Indigo grabbed more passengers than...
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