Overpromised & Underdelivered

American Girl started as a direct-mail operation in Middleton, Wisconsin in 1986 and now sells more dolls than everyone else except Barbie. It does not merely sell handsome 18-inch high dolls. It offers the “whole world” as the corporation’s literature puts it, of each of its eight fictional characters: their clothing, furniture; all sorts of accessories; a series of books for each doll that...

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  • Not So Magical Numbers

    Some technical analysts rely on an arcane 13th century arithmetic series, called the Fibonacci sequence. A recent study says that it is false belief

    Many traders believe that clues to where the market is headed lie in the work of Leonardo of Pisa, a mathematician who lived in the 12th and 13th century. Leonardo, widely known as Fibonacci, had produced a sequence by adding consecutive numbers...

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  • Dress Your Hair

    A skill much in demand and plenty of training courses available, says Gaver Chatterjee

    Walk into a beauty parlour today and chances are that 50% or more of the clients are involved in getting their hair dressed. One couldn’t have dreamt of it in India a decade ago; even hair bleaching was not common then. Today, straightening, perming, bonding, tinting, highlighting, streaking and myriad...

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