Edelweiss launched an equity fund but did not want you to know about it. Why?

Two years ago, new fund offerings (NFOs) used to be launched with great fanfare – road shows, jingles on the radio, long-running ads on television and huge roadside hoardings. NFOs used to remain open for a month or so. After all, funds have to be ‘marketed’ like any other product and the more money a fund could...