In your interest.
Online Personal Finance Magazine
No beating about the bush.
Edelweiss launched an equity fund but did not want you to know about it. Why?
Two years ago, new fund offerings (NFOs) used to be launched with great fanfare – road shows, jingles on the radio, long-running ads on television and huge roadside hoardings. NFOs used to remain open for a month or so. After all, funds have to be ‘marketed’ like any other product and the more money a fund could...