Max New York Life—Max fall in claims settlement ratio

The claims settlement ratio for Max New York Life (MNYL) has fallen from 90% (2008-09) to 65% (2009-10). As usual, LIC is the topper. Look out for key ratios of claims settlement, repudiation and pending cases before buying insurance

The claims settlement ratio for Max New York Life (MNYL) has fallen from 90% (2008-09) to 65% (2009-10). The 'claims settlement ratio' is the number of claims settled with respect to claims received.

MNYL has settled 3,943 claims out of the 6,019 claims it had received in 2009-10.

The 'claims repudiated ratio' is the number of claims rejected with respect to claims received. MNYL has rejected 12% claims (741 out of 6,019). The 'claims pending ratio' is the number of claims pending (not settled, nor rejected) with respect to claims received. MNYL has 22% pending claims (1,335 out of 6,019).

Claims experience has to be one of the most important factors to consider before finalising life insurers, because every insurer will love to collect premiums, but few insurers will feel the same about claim payments. 

MNYL started its operations in 2000 and hence should have a better claims settlement ratio as well as lower claims repudiation and pending ratios. However, this was not the case for 2009-10 data, when compared to the data for 2008-09.

Moneylife emailed the corporate communications department of MNYL last week to get a clarification, but we have not received a reply from them. MNYL has a mix of traditional and ULIP (unit-linked insurance plans) products. It has a ULIP child plan and recently came out with a traditional child plan. But if a settlement problem arises for death claims, how can a policyholder's child be ensured higher education or cash flow in absence of her earning parent?

The Insurance Regulatory and Development Authority (IRDA) has sent a warning letter to MNYL. The letter dated 24 January 2011 mentions that the insurer admittedly defaulted on non-payment of penal interest for claims settled beyond six months and repudiation/investigation of claims beyond six months.

IRDA has noted that the insurer has largely attributed the above default to process infirmities and inadequate quality of resources. IRDA has also noted that the insurer has reviewed all cases beyond six months and paid the penal interest admissible. MNYL has put a process in place to ensure that penal interest is paid as a rule in respect of cases where admitted beyond six months and investigations/repudiations are completed within six months without fail.


IRDA -

Can IRDA publish claims settlement, repudiation and pending ratios sooner every year? The 2009-10 data came out in end-December 2010. It will also help if the regulator puts out this important data in public eyes by publishing it in leading newspapers/magazines, rather than keeping it in a 526-page report that the public may not even bother to read-let alone understand it.

Instead of ULIPs 'ke chaar sutra' published in newspapers that carry not-so-great information for readers, why not highlight all the warnings and penalties levied by IRDA in newspaper/magazine advertisements? This will also deter insurance companies from committing any lapses. An insurance company repudiating a legitimate claim is a severe financial blow to the surviving family.

Please read 'IRDA yet to disclose claims repudiation ratio for 2009-10 '

Claims settlement, repudiation and pending ratios are important factors to be considered before buying insurance. These ratios have to be looked at from the viewpoint that life insurance companies that were started recently are bound to have lower settlement and higher pending claims.

This is because any death claim that happens within three years of policy issuance gets scrutinised for its veracity. It can take time for claim settlement and there is even a possibility of claim repudiation. The longer an insurance company has been in existence, the ratios should start looking favourable for the entity.

Insurance company inefficiencies or poor underwriting practices can be a reason for high repudiation ratios. It can also be due to incorrect/hidden details in policy forms filled by a policyholder with or without abetment from an agent. It is imperative that the policyholder fills up the policy form completely and in good faith without the agent filling any policyholder personal data. An ethical agent who is properly trained by the insurer will not mislead the potential customer just for getting commission. The policyholder will be at a loss because the policy form will be scrutinised only at the time of claim.

The other reason can be policyholders themselves indulging in fraud. As far as fraudulent claims are concerned, the insurer has every right to repudiate the claim.

Insurance companies launched since 2007 have less than 50% claims settled except Star Union Dai-ichi (59%) and IndiaFirst (54%).

Future Generali (launched in 2007) had claims settlement ratio of 57% in 2008-09 and is down to 39% in 2009-10. The claims repudiation is almost the same in both the year groups (30%). The claims pending have increased from 13% in 2008-09 to 31% in 2009-10. It is typical of life insurance companies which have recently (2007 or later) entered the market getting hit by claims and taking their time to settle claims, due to the need for verification of authenticity of claims.

Bharti AXA Life unveiled its new brand positioning last year - "Jeevan Suraksha Ka Naya Nazariya." It has a service guarantee of "Release of Fund Value within 48 hours" of receiving claim intimation. The settlement promise is only applicable for unit-linked insurance plans (ULIPs) and not for any other insurance plan including term insurance. The promise is to settle only the fund value of the plan and not the sum assured. In 2009-10, Bharti AXA Life had 77.80% claims settled, 22.20% claims repudiated and 0% pending. Zero pending shows that Bharti AXA certainly is making quick decisions on claims.  

Shriram Life launched its operation in the year 2005, but its claim settlement for the year 2009-10 has been only 40%, claims repudiation is 20% and claims pending stands at 40%.

Tata AIG launched in 2001 still does not match its peers in claims settlement, repudiation and pending ratios even with the name of the biggest business group in India attached to it.

Private insurers are struggling to break even. With new ULIP regulations driving business away from ULIPs to traditional plans as well as lowering of new business premium collection in crucial months for tax-savings, insurance companies will surely scrutinise claims to a greater extent in the future.

Moneylife has going beyond what insurance companies want you to know and mainline publications want you to read. Read our recent insurance articles:

Birla Sun Life Foresight ULIP: Is this the start of a new concept in the market?


Life insurance business nosedives in crucial month of January:

Insurance: Entering by the back door

LIC Samridhi Plus offers highest NAV-a new plan based on an old idea

Bajaj Allianz Cash Rich: A traditional plan can never make you cash rich


Comments
paul
2 decades ago
Max NewYork Life is a scam company. Unlike the LIC scam , they cover up their tracks ( muddle would be the right word )
Naina
Replied to paul comment 2 decades ago
This is the ONLY company in Life Insurance sector which takes pride in their so called innovative training programme.Time has come for INTROSPECTION.Amount of rejected claims is utilized for BOGUS training.
Paul
Replied to Naina comment 2 decades ago
You are right. I know an acquaintance from Eucress building , Wadala E, working for MNYL.
Jyoti
Replied to Naina comment 2 decades ago
In the so-called intensive training programme perhaps Max New York Life is teaching how to convince widow after the claim is rejected
Naina
2 decades ago
The company which have LARGE agency force like LIC,ICICI PRU,etc have HIGH claim settlement ratio.Companies with No/less agency force like Canara HSBC,India first ,IDBI fedral etc have LESS claim settlement ratio .Moral of the story: Chances of settlement of claim is HIGH if policy is purchased from an AGENT.
Deepak R Khemani
Replied to Naina comment 2 decades ago
I'm not sure what you say here is 100% correct.A large agency force cannot guarantee you claim settlement, but your point of buying through an agent is well taken especially from someone whom you can trust like a family friend or an agent who has been with you/your family or friend circle since a few years, the advantage being he knows what papers are to be filled what requirements need to be completed in case of a claim or early surrender or even maturity.
LIC Scores on all counts as it has a large agency force and many of them well trained and have been in this field for many years and as IRDA's own figures show it has the best claim settlement ratio.
In this age of buying everything online it makes no sense at all in buying CHEAP term policies online, by saving a few rupees, god forbid if there is an early claim and the poor widow or child who has recently lost an earning family member it is the agent who can support you by corresponding with the company otherwise as mentioned in the feedback above by Jyoti these private companies will have training programmes on how to convince the widows after claim has been rejected
Need anyone say anything more?
srinivasu
Replied to Deepak R Khemani comment 2 decades ago
yes, every word is true. I donot know much about online but remember never NEVER buy from banks.
No one helps,kindly check the fate of buyers from axis bank (out met life/in max newyork ),andhra bank (out lic/in own life co ),canara bank ,OBC started own.
now they sent u to old one for any help.
Naina
Replied to Deepak R Khemani comment 2 decades ago
Deepak Ji situation is serious and alarming especially because most of private life insurance companies with high claims repudiation ratio had only ULIP policies in their portfolio.Like Bharti-Axa have they should have paid fund value?If they have not paid at least fund value then it is a serious matter.I hope IRDA should ensure that fund value is paid.If they fail to pay ATLEAST fund value then Moneylife should pursue this matter to its logical conclusion.Otherwise PIL should be filed and these companies should be dealt severely
Paul
2 decades ago
Max New York Life is a losing option. Not to be entertained.
srinivasu
Replied to Paul comment 2 decades ago
yes, good training in max newyork is a thing of past.
Now to attract agents for classes a new incentive of cash of rs 1750/month introduced.
what a shame
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