According to Sharmila Bhide of Calsoft, entrepreneurship gives one the opportunity to make her own mark. Her 16-year old technology venture, which employs around 500 professionals, is a specialist in software product development services with niche expertise in storage, virtualization, cloud-computing, embedded, and networking

With this simple mantra in mind Sharmila Bhide co-founded Calsoft about 16 years ago. The company specialises in software product engineering services with niche expertise in storage, virtualization, cloud computing and networking. With highly skilled resources, innovative business models, and reusable accelerators IP (Internet Protocol), Calsoft helps its customers to minimise ‘time-to-market’, improve quality and reduce risk of failure of their software products. Calsoft Pvt Ltd has a turnover of Rs90 crore and aims to go up to Rs125-130 crore by the end of this year. The company has a team of 500 professionals and has successfully completed more than 200 projects. Ms Bhide is an MBA from Yale University, a CPA (Certified Public Accountant), and has a Bachelor's degree in Computer Science. After gaining experience from companies like Hedgeware and Oracle in the US, she shifted to Pune in 1997 and started the company a year after.

Read an excerpt of her interview with Hitisha Jain of Moneylife:

Hitisha Jain (ML): Tell us something about Calsoft? When was it started?

Sharmila Bhide (SB): We started Calsoft in 1998. We are software consulting company. I came back from the US to Pune in 1997, and we (me and my husband) were figuring out what to do? At that time, outsourcing was relatively in its initial stages and internet access was not as easily available. That was the environment in which we started Calsoft.

ML: What inspired you to turn entrepreneur?

SB: Our education and work experience was appropriate for starting a venture like Calsoft. My husband holds PhD in computer science while I did my Bachelors in Computer Science and then my MBA from Yale University. There I worked in a software company called Hedgeware, which deals with hedge funds. After that, we both worked in Oracle where I was Product Manager on the application side and he was on the derivatives side. So, we both had the appropriate background and it seemed like an absolutely right model to take it further. We came back with few contacts from US and we started outsourcing.

ML: Has it been smooth sailing, or did you face any challenges while starting your business?

SB: The first challenge was to settle into the Indian environment after shifting from the US. During the first few years, there were a couple of times when we thought of packing our bags and moving back. Dealing with the various factors out here was really tough for us at that time. Luckily, in the IT sector with Software Technology Parks of India (STPI) being the primary government window to deal with, it was relatively easier and cleaner to do business here. And I think, in a year and half things just got into place.

ML: How did you arrange the startup capital for your business?

SB: We started with just Rs4 lakh, but, we have been cash positive from day one. When we started Calsoft, we had Hewlett Packard (HP) as our client and they were ready to start working with us even before we formed the company. In fact, the name of the company, its registration and other formalities happened because HP wanted to put our name in their system and they pushed us to ensure a formal incorporation. We were lucky enough to have client in hand even before starting the company.

ML: What drives you to work everyday?

SB: I enjoy going to office. It keeps you mentally stimulated; you get to meet a lot of people and you can make decisions on your own. I can’t imagine being at home and doing nothing.

ML: What are the future plans for you and Calsoft?

SB: Till about four to five years ago, we were trying to establish ourselves in this niche area. We didn’t wanted to be a general consulting company like Infosys. We wanted to be specialist. So after brainstorming for about four or five years, we decided on growth as the driving factor for future. So, we came up with a five year plan. We are aiming at 50% growth on a year-on-year basis and we achieved it last year. Initially, it was more about creating a brand name for Calsoft, as a high-end product outsourcing company. Now, the first priority is growth then working on technology.

ML: What are your plans and projects for the coming year?

SB: We have a whole bunch of clients working in several niche areas. We have several big companies for whom we have on-going projects with large teams, which go on for years and years. And then we have individual products that we do for some companies, which is the very core work that we do.

ML: Who do you see as your main supporters?

SB: For me, my main support is my family. If, I am able to manage both work and my personal life, it is because of their support. Calsoft started with only four engineering freshers, who were employees along with me and my husband making a total staff strength of six. We have several engineering colleges in Pune, these student are full of curiosity. They will put in 18-19 hours to get the work done. Our client really appreciates this commitment. So, while recruiting we looked for such students and they proved to be our supporters.

ML: Do you think it is important to encourage entrepreneurship in India, especially among women?

SB: Yes, indeed. It is very important for women to have an identity of their own. Either you sit at home or have a career where you may be working with someone. It is very difficult for a woman to work and balance family. So, working in big companies can be difficult for women. But, as an entrepreneur, you can manage your time and family, as there is flexibility. You can maintain your individuality at the same time.

Entrepreneurship gives you the opportunity to make your own mark. It allows you to take your own decision. In a corporate career, I believe that women find it harder than men. I can work from home and start my day with emails; I don’t have to be physically present in office at 9am to get the things done. There are no time constraints as such, so entrepreneurship provides you that much more flexibility when you are the boss.

ML: What challenges, if any, did you face as a woman entrepreneur?

SB: I think, leaving my kids at home for the first time was difficult choice. I actually cried when I left for office. When your child is sick, then your heart is somewhere else and you are rushing to work to get things done. That’s the only emotional challenge. Other than that, women are capable of handling the entire situation.

ML: What are the best ways to connect in your industry – which national and local networking organisations, conferences have you found most valuable?

SB: Storage Networking Industry Association (SNIA), Software Exporters' Association of Pune (SNEAP) and National Association of Software and Services Companies (NASCOM), are where you meet people who are on the same platform and speak same language. This really helps.

ML: Will you share with us your secret weapons – what business apps, tools or mottos help you run your business and life efficiently?

SB: You have to be good at what you do. People are not going to respect you unless you know your stuff and you do it well. You need to articulate it well and communicate your vision. You should have the ability to take decision and stick to it. Decision making comes with the ability to take risk and you cannot be like “should I do this or that” or I want someone else to say OK, so if something goes wrong, it wont fall on me. So, being an entrepreneur you should be good at your work and know what exactly you want.

ML: What are major opportunities for women to start their own businesses?

SB: It depends on the career, the woman has and what her background is. Today, you can do anything. There are so many things, which are happening like you can be passionate about cooking, you can be passionate about travelling. The world is at your feet. You have to love what you do.

ML: Who is your role model?

SB: I don’t think I have any role model. Actually, I have never consciously thought about it before you asked me that question. Role model as a concept is so different. How can you model your life with someone else? You are going to face different challenges; you are going to be in different environment.

ML: What three things would you advise aspiring women entrepreneurs?

SB: Firstly balance your work and family, particularly children. They do need you. Secondly, having communication channels open all the time is very important. Thirdly, love what you do.

(In the run up to International Women’s Day on 8^th March, Moneylife is running a series of Women Entrepreneurs who have made a mark. If you know women who ought to be featured in this series, do write to us with details at [email protected]. And if you are a women entrepreneur wanting to expand your business and grow, do keep in touch with our not-for-profit entity at foundation.moneylife.in - we may have some news in store for you!)

User

COMMENTS

Shruti

5 years ago

This is truly inspirational. We need more Women Entrprenuers like you!

REPLY

Akam

5 years ago

- lame interview.
- You should ask questions about what polcies and changes have you implemented specifically for woman and get the feedback from their staff to know the truth.
- this is a show off, no content in this.

REPLY

Avinash Murkute

5 years ago

Good One

REPLY

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With corporates mandated to spend 2% of their net profit on CSR initiatives, can we expand use this into areas like foodgrain storage, adopting complete villages, helping railways in improving infrastructure etc., where it can make a huge impact?

Thanks to the initiative taken by some corporate giants in the past, and the leadership qualities shown by them, in the form of setting up educational institutions, hospitals and other forms of charitable activities, including housing colonies for staff, this social responsibility has taken deep roots in the country for decades. Charity has been in the Indian blood since time immemorial. The house of Tatas, Birlas and many others have been practising this social responsibility for decades now. It is growing by the day.

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Particular reference and emphasis has also been indicated for empowering women, in setting up homes and hostels, age old homes, day care centres and other similar centres for the senior citizens are also envisaged.

It is believed that spending on training to promote rural and nationally recognised para Olympics and Olympic sports would also qualify for credit under the CSR rules.

Rural development projects, technology incubators and parks, which are located within the academic institutions and approved by the government may also qualify to be accounted for in the CSR obligations.

Similarly, national heritage sites, including those that require restoration will also be covered by CSR. In fact, the scope for doing such "public seva" is truly unlimited!

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a) let corporate chieftains choose (their shareholders, if you like) to build standardised foodgrains warehouses/ godowns in locations that need them, to be identified by the government;

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d) let the corporate houses select towns and villages where they should be given free land to build schools, hospitals and polytechnics

e) let the corporate houses be given land so that they can build housing colonies for their staff/ workers, including retirement homes with full service facilities

f) let the manufacturers of electrical appliances, right from simple electricity bulbs and fans, to invest in areas for power generation and distribution

g) let the corporate houses be allowed to build indoor and outdoor sports stadiums in towns/cities - to be identified by Sports Ministry- for development of sports

h) let corporate houses be given the opportunity to help the railways in laying tracks, building and improving existing stations, including expansion of available facilities for the travellers.

i) let corporate houses be actively associated in building irrigational canals and wind power and solar farms to generate more power to people.

All these and more will help CSR become a reality.

(AK Ramdas has worked with the Engineering Export Promotion Council of the ministry of commerce. He was also associated with various committees of the Council. His international career took him to places like Beirut, Kuwait and Dubai at a time when these were small trading outposts; and later to the US.)