Letting Your Brand Speak
In the mid-1990s, Manish Shukla was a corporate executive looking for fresh merchandising ideas. For this, he was scouting around for a merchandising consultant who could tell him how to make a brand speak to the consumer and convince him/her to buy. “Since I could not find a person who could provide me with the right merchandising advice, I thought, let me give it a shot,” says Manish Shukla....
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  • Movie in a Tunnel
    The team included neither a scientist nor an IITan. Neither were they ever caught dismantling a watch and putting it back; but the three-member team always had the aspiration to do something different. In 2001, at the age of 37, A Rabindranath led a team of 17 drawn from his colleagues at Ernst & Young to start a consultancy company C2e Technology Labs. “All of us were engaged in onsite...
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  • From Research to Products
    The Society for Innovation and Entrepreneurship (SINE), the incubator at Indian Institute of Technology, Bombay, helps convert research into entrepreneurial ventures. One of them is iKen Solutions promoted by Prof Rajendra Sonar. Coming from a traditionally middle-class background, Prof Sonar has combined his technical knowledge and IIT’s resources to develop a business which boasts the first...
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