Is the Modi govt helping Ponzi, MLMs become legal?
Moneylife Digital Team 06 October 2014
Ordinary people are the biggest losers in the Ponzi, MLMs, chit fund and money circulation schemes like Saradha, Speak Asia and QNet. Yet, under 'pressure' from powerful MNCs operating as direct selling companies, the Modi government is reportedly proposing to dilute the PCMCS Act. Will it impose stringent conditions on them or merely help them to escape scrutiny?
 
It is reliably learnt that Department of Banking and Financial Services under the Ministry of Finance is moving a Cabinet Note on 7 October 2014 to bring exceptions to Prize Chits & Money Circulations Schemes (Banning) (PCMCS) Act, 1978.
 
By using this amendment, several multi-level marketing (MLM) companies, like Amway, QNet may get a free run in this country and become completely legal, when they were operating in a grey area so far.  The lobbyists of these companies in Delhi have been extremely active in New Delhi to get the Narendra Modi government support by diluting the Act. The irony is that while the Finance Ministry is quietly working at diluting the Prize Chits Act, the very same government and its capital market regulator has been going after the Saradha scamsters with renewed vigour and the chairman of MPS Greenery has been arrested following action by the capital market regulator. Ponzi schemes have been bursting on the national scene with great regularity and in most cases, there is political collusion. A major scam is also being investigated in Orissa after tens of thousands of people were duped of their life savings.  
 
So why is the dilution of the PCMCS act such a priority for the new government? Why is it being discussed so quietly, without a public engagement and seeking of feedback from stakeholders? Those who have persistently fought to protect people or highlighted activities of these MLM companies are surprised that the government has time to discuss dilution of this act, when at least six nationalised banks are headless for months and many do not even have executive directors. 
 
EAS Sarma, former secretary to the Government of India (GoI) has written to Cabinet Secretary Ajit Seth and the Banking Secretary Mr Sandhu in response to reports that the Ministry of Finance has circulated a Cabinet note with respect to proposed amendments to the PCMCS Act, 1978.
 
He says, “There are issues that impinge on several court cases and any dilution of the Act will prejudice the Centre's and States' cases before the Courts. Such a dilution will allow the delinquent MLM companies and their promoters to escape scot-free to the detriment of the public interest”.
 
The Cabinet note cited by Mr Sarma comes in the wake of regular chit fund scams, like Saradha, breaking all over the country and the government's as yet ineffective efforts to bring these chit funds under control.
 
By aping the model of MNCs, many indigenous companies are promoting illegal money circulation schemes in every nook and corner, thus ruining the fiscal system of this country. Rough estimates till now has revealed that financial consumers have lost a whopping Rs3 lakh crore by ‘investing’ or ‘buying products’ from these MNCs and local indigenous companies.
 
Even, the Intelligence Bureau (IB) in October 2012, written to the government about the illegal financial activities of chit fund companies. The IB reported "fresh" illegal financial activities of chit fund companies and multi-level marketing schemes that were cheating lower middle class and poor people, especially from rural and semi urban areas. Of the four firms named, two companies - Rose Valley Estate Construction Ltd, Kolkata and MPS Greenery Developers Ltd, Jhargram are in West Bengal, says a report from Hindustan Times.
 
The provisions of the PCMCS (Banning) Act, 1978 deals with such activities.  Section 2(c) of the Act defines ‘Money Circulation Scheme’ as a scheme by whatever name called for making of quick or easy money on any event or contingency relative or applicable to enrolment of new members into the scheme; for receipt of any money or valuable thing as consideration for a promise to pay money on any event or contingency relative or applicable to enrolment of new members into the scheme. This section further clarifies that it is immaterial whether the commission derived from entrance fee of new members, renewal of periodical subscriptions, conducting of seminars and sale of products or not.
 
Section 3 of the Act bans (i) Promotion or conduct of these schemes, (ii) enrol of members into such scheme, (iii) Participate or otherwise involvement in these schemes and (iv) remit or receive of the money relating to these schemes.
 
Mr Sarma, says, “I wish to underline the fact that ‘economic liberalisation’ should not mean welcoming firms that add no value to the economy. Most MLMs, the world over, belong to that category. Many of them are high and mighty, as they are MNCs supported by their parent countries. Their parent governments lobby on their behalf as they profiteer at the cost of the public in the developing world. These companies have, time and again, tried to sneak into the country, through the questionable FIPB route. The smaller MLMs and Chit Funds, hand-in-glove with the regulatory authorities, function merrily without registering under the Companies Act and swindle people. Several of these companies have financial links with terrorist groups, drug traffickers and so on. There is no place in India today where some family or the other is not shedding tears for having got robbed by one of these Ponzi companies! Do you want this unfortunate situation to continue and become worse?”
 
“If this report is true and if the Act is diluted in anyway, it will not only prejudice the ongoing court cases against MLM companies like Amway but also help more and more unethical Ponzi companies to derive strength and rob millions of unwary households of their meagre savings. There will be a mushrooming of Saradha-like companies having their sway over unsuspecting public and destroying their lives. Instead of curbing the MLMs, then the Central Government will have the unenviable distinction of being an abettor of the MLMs' anti-social activity,” the former Secretary said in his letter.
 
What is urgently needed today is not any dilution of the PCMCS Act but making it more stringent so that any company that tries to carry on activities that add no value to the economy but syphon off the savings of the small households are brought under rigorous regulatory oversight. The need of the hour is to secure coordination among regulators like SEBI, Registrar of Companies, Enforcement Directorate, Serious Fraud Investigation Office (SFIO), the State police and so on. Similarly, there is need for coordination among Central Ministries such as Finance, Corporate Affairs, Consumer Affairs and the State governments.
 
Moneylife has been writing and exposing thousands of MLMs, including Speak Asia, QNet (earlier version Gold Quest and Quest Net), StockGuru India, NMart, Minerals for All, and so on. Even Moneylife Foundation, the voice of over 31,000 financial consumers across the country, sent a Memorandum to the then Prime Minister Manmohan Singh urging him to either to ban out rightly or put in place a regulator in-charge to monitor such MLM companies and their schemes.
Comments
Rohith Kp
7 years ago
Modi government should not support the MLM business like QNET. They are just duping people. Serious action must be taken to stop this in India.
Umesh Galande
8 years ago
In case , Amway Business is MLM and I heard , already courts have declared it as illegal , then why still Amway Business is running in India ?

Can anyone post a link of full and final judgement regarding Amway ?

Thanks !
Scott Johnson
Replied to Umesh Galande comment 8 years ago
That's a great question. I live in the U.S., not India, so perhaps I don't understand how the Indian government system works.
Scott Johnson
8 years ago
If you're reading this, you can blame yourself for not working with others to stop it. Email me at [email protected] if you do want to work together.
Agyat Vyakti
8 years ago
Off the topic. This is just for awareness.. Qnet and MLM are using friends and relatives to dupe you... You may like to read Qnet modus operandi with screen shots and facts and how to avoid them here ... Please share for public interest.. Qnet Scam in delhi by Ashwin Baluja and Prithvi Raj Grover http://qnetindiascam.blogspot.in/
Hemant Sharma
9 years ago
Agyat Vyakti
Replied to Hemant Sharma comment 8 years ago
Off the topic. This is just for awareness.. Qnet and MLM are using friends and relatives to dupe you... You may like to read Qnet modus operandi with screen shots and facts and how to avoid them here ... Please share for public interest.. Qnet Scam in delhi by Ashwin Baluja and Prithvi Raj Grover http://qnetindiascam.blogspot.in/
Manoj
9 years ago
Case of MLM need to be presented to PM Namo effectively by team of Moneylife experts. These all are indirectly cheating people and with your insight on the matter, it will be sound knowledge of domain, I think PMO will buy your arguments & these all MLM will be forced to curb their operations totally.
Agyat Vyakti
Replied to Manoj comment 8 years ago
Off the topic. This is just for awareness.. Qnet and MLM are using friends and relatives to dupe you... You may like to read Qnet modus operandi with screen shots and facts and how to avoid them here ... Please share for public interest.. Qnet Scam in delhi by Ashwin Baluja and Prithvi Raj Grover http://qnetindiascam.blogspot.in/
Hemant Sharma
Replied to Manoj comment 9 years ago
It will be good for moneylife to post their ideas to curb the scams here so that we can also see if we can add value to the topic
Hemant Sharma
9 years ago
check unicity another company peddling expensive products from bangalore like binary mlm
Shankar
9 years ago
While your article highlighting the pitfalls of the amendment of the Act is commendable, I find that your reference to Saradha as a 'Chit Fund' scam is not in order. Saradha, though it call itself a chit fund, was not performing the role of a chit fund in its true sense. Much like you, Shri Gurumurthy has written quite a few articles on how this scam unfolded while at the same time making a clear distinction between a genuine chit fund and a bogus one like Saradha.
Hemant Sharma
Replied to Shankar comment 9 years ago
think strategy india is way ahead in understanding the difference and has courage to stand by its action .these guys posted 800 scams in one year on their website . commendable
Hemant Sharma
Replied to Hemant Sharma comment 9 years ago
Tex
Replied to Hemant Sharma comment 9 years ago
Interesting, I didn't see Amway, Herbalife, or Qnet on that site. I sent in complaints for the first 2 of them.
Hemant Sharma
Replied to Tex comment 9 years ago
DXN is another company from Malaysia promoting products made from Mushrooms without FSSAI permissions
Hemant Sharma
Replied to Hemant Sharma comment 9 years ago
Unilever too is a mlm company
Hemant Sharma
Replied to Tex comment 9 years ago
DXN is another company from Malaysia promoting products made from Mushrooms without FSSAI permissions
Hemant Sharma
Replied to Tex comment 9 years ago
no Amway Herbal life and Dxn in their scam list as of today ??
Hemant Sharma
Replied to Tex comment 9 years ago
Unicity. Is another company from bangalore I got to know
Rogier van Vlissingen
9 years ago
Note the following summary of what is going on in the USA, which is the birth place of this particular white collar crime wave:
http://seekingalpha.com/article/2559565-...

also, a good account (and fun read) is E. Robert Smith's book: "Downline... an intolerable potential to deceive." It should be noted that from a standpoint of economic analysis MLM simply is a pyramid scheme dressed up with sales program that is designed to give it legitimate appearance, but in the end, saturation will depress the retail margins to zero, leading to expose the pyramid scheme. This is one reason that mature MLM companies are fighting hard against on-line sales right now, for the discounts undermine retails sales, and they'd be left with only the pyramid sales, which is all there was anyway.
Tex
Replied to Rogier van Vlissingen comment 9 years ago
Rogier,

By "online sales," you mean selling on eBay, personal web sites, etc., correct?

I don't agree with your saturation claim. 10s of millions of people turn 18 each year. If saturation were the issue, older MLMs like Avon (over 100 years) and Amway (55 years) would have saturated LONG ago. The real problem is these MLM scams DON'T saturate, they are "the gift that keeps on giving."
Rogier van Vlissingen
Replied to Tex comment 9 years ago
Clearly, the saturation issue is harder, but the overall model, that they behave like a viral infection is pretty accurate. Kay Herbert on Seeking Alpha did a good piece on that recently.

And re online selling, right, the companies are going after unauthorized online sales by their distributors on online websites, in an attempt to protect their MSRP.
Tex
Replied to Rogier van Vlissingen comment 9 years ago
Saturation is not only harder, it has been thoroughly discredited by the courts.

As far as I know, discounts will still be allowed on the HLF site, as they are on the Amway site. What the HLF sites do is prevent people from shopping around for the best prices by visiting multiple online personal sites.
Rogier van Vlissingen
Replied to Tex comment 9 years ago
Not so, I really don't care what the courts have or have not dismissed in the US. The economic reality remains. The reason numerous MLM companies are trying to eliminate "rogue" sellers on the web, is to control the MSRP (Manufacturers Suggested Retail Price), even if they technically have to allow discounting. This action still works as a support of the illusion of an established retail price, and limits the amount of discounting. In and of itself the companies are acting to protect their pricing structure, because the MLM-concept rewards recruiting over retailing, and drives the retail margins to zero, so the companies are trying to handle this issue with restrictions. In and of itself the erosion of the retail margin economically proves that all MLMs are pyramid schemes. and that retailing is not really their purpose.
Tex
Replied to Rogier van Vlissingen comment 9 years ago
That's where we diverge, because I DO care what the courts, not to mention common sense, have dismissed. If it's a rejected theory, and it is a flawed theory, the person proposing it loses credibility.

Saturation has little to do with lack of retailing. Lack of retailing indicates overpriced products, not saturation.
RJ
9 years ago
What is the status now? Is this cabinet note approved?
Sunil Pratap
9 years ago
Can the PCMCS Act be useful against Adooye & other such Internet schemes?
Suiketu Shah
9 years ago
One shd not equate what Mr Jaitly is doing with that of PM.On several occasions we have seen Mr Jaitly continue doing exactly what Congress was doing.Pl give Mr Modi some time,its not even 4 months since he took power.Things are drastically going to change once Mr Modi wins Mumbai hands down 19 Oct.Pl give him atleast 18 months before judging him.
Jai Verma
Replied to Suiketu Shah comment 9 years ago
He is proposing amendment in the law which was enacted by Congress UPA how do you say that he is following congress
Atif Rahman
9 years ago
How to start MLM i.e Ponzi scheme.
Start with a small amount of seed money.(Capital).
Go to small tier-2-3-4 town in India.Put false ad and recruit local educated presantable unemployed boys/girls.
Recruit these kids at a nice hotel ,provide dinner meals ,motivating speech,future dreams blah blah.
Some will be convinced some will withdraw.
Start to convince/sell offers to folks locally by these bakra employees.
Offer high value/interest on deposits.
Collect hefty amounts...pay off the biginner investor handsomly.
Success story spreads...more people jump into bandwagon.
Collect more and more.
Once target achieved jump ship.
Local employees will be screwed.
This has been going on for years and years in new forms.
This scam is succesfull and unbeatable. You just need credibility in the begining.this is MLM.
I consider Eureka Forbes/Kent Waterfilter selling as legitimate direct selling.
Amway is a scam.
Sorry....i consider even LIC ,Sahara etc as scam.(Not term insurance).
Tex
Replied to Atif Rahman comment 9 years ago
Atif,

I agree. MLM has, in the words of former FTC Commissioner Dixon, that MLM has "an intolerable capacity to deceive." MLM should be made illegal, and only allow Direct Selling/one level.
sathya cumaran
9 years ago
sathyacumaran dhandapani
what ever the rules or body is formed unless the implementor of the rules should be honest and integrity and now its lacking in india because of politician looting these officials also loot in their capacity and rule makers become the rule brakers first of all there should be honesty sincerity and accountability which lacking until then indian cannot improve is my opioion
Ajit Patel
9 years ago
I Think There Should Be Needed Regulatory Body To Regulate Direct Selling/MLM Companies. When Insurance Companies Regulate & Develope By IRDA, Just Like This There Should Be A Body Like DSRDA(Direct Selling Regulatory & Development Authority) Nedded For Betterment Of Direct Selling Industry & Direct Sellers.
Rogier van Vlissingen
Replied to Ajit Patel comment 9 years ago
Learn a lesson from the USA. The direct selling association has been taken over by the MLM industry. Direct sales is legal, MLM for the most part is not, if it is analyzed closely. The fundamental model of chainselling is illegal in many states. Prosecution has been a mixed bag, and has been too laborious to stop MLM, but the fundamental concept is still illegal, and these companies can be prosecuted at any time, for they implicitly violate the laws and regulations. There was just another victory in the case of BurnLounge, in the 9th Circuit Court of Appeals in CA, where a pyramid finding was upheld. And currently there is a prosecution in the works of TelexFree, which was shut down as a Ponzi scheme a few months ago, and an international law enforcement collaboration is now tracking down the money and the perpetrators. If marketing programs are designed so that they money is in the recruiting, not the selling, they are pyramid schemes. Recent actions by Herbalife prove the fact that under free competition retail margins go to zero, because they have unlimited numbers of distributors. That is simply how it works economically. If you design your plan to reward recruiting, people will neglect and ultimately ignore the selling, thereby proving the economic fact that a recruiting plan = a pyramid scheme.
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