Insights Based On Hindsight

Nike did not spend even one dollar on advertising before its revenues crossed a billion dollar. Starbucks and eBay did not spend money on advertising campaigns to create billion dollar valuations. A handheld device called Palm and a drink called Red Bull ignored what their consumers said and yet created new markets. On the other hand, big top-down spending brands are increasingly being...

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  • IPOs Are Back

    A foreign oil company, a dotcom, a news channel, a commodity exchange - dozens of unique and large companies are out to raise money. But be careful about the valuations, unless you want to take advantage only of the price pop on listing, writes Shailendra Lotlikar

    Till a few months back they were everywhere you looked. Splashed across television screens, newspapers and websites. They...

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  • Unlearning Solutions

    Education is among the fastest-growing and most profitable businesses. There are only two listed stocks with nationwide brands. They have changed their focus from IT education. How are they doing after restructuring?

    Aptech is an educational company with a chequered past. It was one of the best-known IT training companies along with NIIT and SSI. All three had software divisions too. But...

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