Indian kids will now get mechanical toys

The legendary toy brand Meccano has entered into an agreement with My Baby Excels to market its product in India

Aspiring engineering kids can now take a few lessons at home soon.
My Baby Excels has entered into an agreement with Nut and Bolts to sell its iconic brand Meccano in India.

Meccano, established in 1901 by Frank Hornby, is a model construction system comprising re-usable metal strips, plates, angle girders, wheels, axles and gears, with nuts and bolts to connect the pieces which enable the building of working models and mechanical devices.

My Baby Excels is a premium toy label, representing international bestsellers like Leap Frog, Disney Plush and WowWee in India. Meccano will also launch its extensive product line including the construction range, tuning range and multi-model range, among others.

"We are pleased to partner with Meccano and forward their cause in India. India is a hotbed of engineering talent and we look forward to leverage the demand here. Moreover, the brand enjoys a cult status among enthusiasts in India. We will be focusing on widening the reach and base of the product line,” said MN Kapasi, managing director, My Baby Excels, in a release.

Excel Productions Audio Visuals owns Excel Interactive (a leading gaming company and India licensee for Electronic Arts and Disney Interactive Studios).

The toy, earlier known as "Mechanics Made Easy" is based on the principles of mechanical engineering. The construction kits gained immense popularity, which later became known as Meccano.

In September 1907, Mr Hornby registered the Meccano trade mark, and in May 1908, he formed Meccano Ltd.

Meccano caters to children above 5 years and young adults.

The products are priced from Rs599 onwards and will be available at all leading stores across the country.
 

  • Like this story? Get our top stories by email.

    User 

    COMMENTS

    K S Peiris

    10 years ago

    how can i order direct from india to colombo sri lanka. need to find out srilanka dealer at colombo

    V.Ramakrishnan

    1 decade ago

    I am an enthusiasist in Meccano sets. I am glad to know that it will be available in Idia thro My Baby Excels.I wish to have the catalogue with pricings of the sets so that I wish to gift a set to my Grandchilren.
    Truly yours,
    V.R.

    Udit C

    1 decade ago

    Why this title... Meccano comes to india!" is great news in itself.

    We are listening!

    Solve the equation and enter in the Captcha field.
      Loading...
    Close

    To continue


    Please
    Sign Up or Sign In
    with

    Email
    Close

    To continue


    Please
    Sign Up or Sign In
    with

    Email

    BUY NOW

    online financial advisory
    Pathbreakers
    Pathbreakers 1 & Pathbreakers 2 contain deep insights, unknown facts and captivating events in the life of 51 top achievers, in their own words.
    online financia advisory
    The Scam
    28 Year Of The Scam: The Perennial Bestseller, reads like a Thriller!
    Moneylife Online Magazine
    Fiercely independent and pro-consumer information on personal finance
    financial magazines online
    Stockletters in 4 Flavours
    Outstanding research that beats mutual funds year after year
    financial magazines in india
    MAS: Complete Online Financial Advisory
    (Includes Moneylife Online Magazine)