India will be among top five markets in three years for Domino's Pizza

Domino's Pizza has said that within three years, its Indian operations would be among the top five global markets for the company

Quick service restaurant chain Domino's Pizza on Thursday said that within three years, its Indian operations would be among the top five global markets for the company, reports PTI.

"India currently is one of the fastest-growing markets for us and ranks among the top ten in our global list. Within the next three years, India will be among our top five markets," Domino's Pizza president and chief executive J Patrick Doyle told reporters in New Delhi.

Mr Doyle, global head of the chain, is on a visit to India. Today, he inaugurated the 300th outlet of the company in the country. The outlet in Delhi is also the 9,000th Domino's Pizza store globally.

"India currently contributes to around 1.5% to 2% of our annual global sales of $6 billion and we expect (a) substantial jump in it. Even during the economic recession, India was a growth story for us," Mr Doyle said.

With 65 new outlets this fiscal, he said, the company registered its biggest expansion in India among all its operations.

In India, the Domino's brand is operated by Bhartia Group-promoted Jubilant Foodworks under a master franchise agreement.


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    Mexican Carlos Slim richest in the world; Mukesh tops India

    Although China has more billionaires than India, ten of Asia's top 25 are Indian

    Mexican billionaire Carlos Slim has emerged as the richest person in the world with $53.50 billion in assets, while Indian industrialist Mukesh Ambani ranks fourth with $29 billion in the US magazine Forbes annual list of world's top billionaires, reports PTI.

    Mr Slim is followed by William Gates III (popularly known as Bill Gates) with a net worth of $53 billion and Warren Buffet at the third spot with assets worth $47 billion.

    Non-resident Indian (NRI) billionaire Lakshmi Mittal with a net worth of $28.70 billion ranks fifth while Mukesh's younger brother Anil Ambani is at the 36th spot with $13.70 billion.

    There are 1,011 billionaires in the world now, up from 793 a year ago.

    Mr Gates has held the top spot for 14 of the past 15 years in the past. "The Microsoft founder is now worth $53 billion, up $13 billion from a year ago," Forbes said.

    There are just two Indians in the list of top 10 richest persons across the world.

    The only woman to be on the top ten list, at number ten, is German entrepreneur Karl Albrecht, who founded the Aldi supermarkets and has a net worth of $23.50 billion.

    The United States has 403 billionaires—the most in the world, followed by China that beat out Russia to grab the second spot. Although China has larger number of billionaires than India, ten of Asia's top 25 are Indian while China has one. Hong Kong and Japan each have five and China has one in Asia's top 25. New York has more billionaires than any other city.

    The youngest billionaire who has a net worth of $4 billion is 25-year-old Mark Zuckerberg who created Facebook.

    The list of Indian billionaires include Mukesh Ambani and LN Mittal in the top two along with Azim Premji ($17 billion), Anil Ambani ($13.70 billion), Shashi and Ravi Ruia ($13 billion), Savitri Jindal ($12.20 billion), Kushal Pal Singh ($9 billion), Kumar Birla ($7.90 billion), Sunil Mittal ($7.80 billion) and Anil Agarwal ($6.40 billion).

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    Polo: The car with a hole?

    Volkswagen is indulging in an expensive innovation in India when the brand salience doesn’t exist

    I am all for media innovations. The route helps smash the raging clutter, and more importantly, it helps provide a great opportunity for a brand to further embellish its core values, and enhance the brand salience. In my many years in the advertising biz as a creative director, I would DEMAND that the team think out of the box when it came to innovations. So that the idea for the brand could find interesting new avenues to breathe in.
    What also helped our cause was this: scarred by the sizzling competition, and fighting over crumbs from a limited ad pie, the media proprietors were only too willing to offer time and space for wild innovations. And in recent times, this desperation has become even more evident. In fact, these are days of paid news!! 

    In this context, Volkswagen’s strategy of digging a hole on every page of The Times of India’s supplement to announce the launch of their hatchback called Polo caught my attention. Clearly dug by the German carmaker to be heard above all the din being made by so many auto giants. Fair enough. It got noticed. And talked about. But here’s my problem with this so-called innovation: apart from an inconvenient (for the reader) gimmick, what does the car cut-out achieve for the branding? I mean, that hole, cut to the shape of a car, can be used by any auto-maker, right? How is that trick distinctive for Polo? Completely beats me. Why indulge in an expensive innovation when the brand salience doesn’t exist? Unless they are planning to sell Polos with holes on the windscreens! (Okay, that’s a bad joke). Methinks this idea would have been a cool innovation for Nestlé’s Polo, the mint with a hole. Now that makes immense brand sense. In fact, during my stint with Lowe, Delhi, where I was handling Polo, we used to dabble in various innovative ideas for the brand. And now I feel like kicking myself… why didn’t I think of it?
    So, aside from the fact that the holes carry little value for the brand, there’s also the minor detail that it doesn’t augur well for publications to be digging holes in their pages—it’s a huge irritant for the readers. Recession or no recession. Already those damned half pagers make it very inconvenient to hold the newspaper. So then what next? A cut-out of a skyscraper when a loaded builder wants to innovate? Why not? Anything’s possible these days. As long as there are no holes in the news itself! But that, as they say, is another story altogether! 

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    sanjeev tiwari

    1 decade ago

    though the car in the whole might have been a un usual idea, and surely it got noticed even though it was a major irritant. But i am sure TOI must have charged them a bomb and surely it was not cost effecetive. i feel these days the news papers are simply not bothered about reader's convenience. what with those half page ones.


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