Indefensible Defensives

Marico has a leadership position in hair oil and also has products in the skincare and health food segments. It has also been aggressive in its expansion and now reaches out to customers in more than 20 countries particularly in the Middle East, the Asian sub-continent, Australia and the US. Its mainstay – the Parachute brand of coconut hair oil – enjoys high recall leading to a market share...

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The Night after the Big Fat Indian Wedding

Grand weddings, parental pressure and the availability of easy loans have wrecked several promising young lives. They burnt up lakhs of rupees to make the family look good for a few days, only to face a future of financial trauma and depression. Nutan Lugani, a committed consumer activist, currently in charge of Disha, ICICI Bank’s counselling centre, describes how borrowing to splurge on...

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National Culture Counts

A country’s or a region’s cultural influences operate subtly, often at the unconscious or semi-conscious levels

Martin Gannon, in his excellent book Global Cultures, says that “culture counts, and it counts quite a bit.” He quotes from Geert Hofstede’s study done 25 years ago at IBM Corporation involving its managers and employees in 40 countries. Hofstede demonstrated that national culture...

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