ICICIdirect’s I-Saver brokerage plan irks customers

Calculation of brokerage by ICICIdirect at the end of the quarter has made customers an angry lot

ICICIdirect’s refund of excess brokerage remitted at the end of the quarter under its I-Saver plan is not going down well with its customers. ICICIdirect recently launched its two new brokerage plans—I-Secure (flat brokerage at 0.55% of total turnover) and I-Saver (slab-wise brokerage based on transaction volume/turnover).

Under the I-Saver plan, ICICIdirect charges 0.75% of the total traded volume (applicable for turnover of less than Rs10 lakh in a quarter) or a minimum of 0.25% (on turnover of more than Rs5 crore), whichever is higher.

The charges vary depending on the range of traded volumes. For instance, in the range of Rs10 lakh-Rs25 lakh, brokerage will be 0.70%; for Rs25 lakh-Rs50 lakh (0.55%); Rs50 lakh-Rs1 crore (0.45%); Rs1 crore-Rs2 crore (0.35%) and Rs2 crore-Rs5 crore (0.30%).

If an investor opts for a slab-wise plan, the entity charges the highest brokerage slab of 0.75% irrespective of the transaction volume (single or multiple) in a single day and recalculates the correct brokerage only at the end of the quarter.

“It is hard to believe that with financial systems around the globe becoming more and more automated and up-to-date, ICICI Securities is not able to pick up the right brokerage slab and calculate correct brokerage amount on the orders that were successfully executed earlier during the same day,” said Gyanesh Gupta, a customer of ICICIdirect. 

“If any extra brokerage is charged and if it comes under that slab, it is credited in the customer’s account in the form of incentive in the next quarter,” said an ICICIdirect official.

Moreover, existing customers of ICICIdirect were made to switch to the I-Saver plan and there was no way they could change the plan unless they informed the company.

“I got an email from the company saying that my trading scheme had shifted to I-Saver and I had to use that plan for a quarter,” said an ICICIdirect customer, preferring anonymity.

Mr Gupta also pointed out that although ICICIdirect runs a user-friendly website, its brokerage charges are among the highest compared to other brokerage houses. He has raised this issue with ICICI Securities since the last two months, but officials have been giving him a standard excuse of ‘system limitations’. Investors are made to wait until the end of a quarter to get the refund of excess brokerage that they have been charged previously.

“Whenever you do a transaction, the brokerage is debited on a daily basis which is valid for one quarter. The brokerage charges are charged on the total traded value (buy and sell),” added the official.

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    niraj mittal

    10 years ago

    ICICI bank is charging too much brokerage charges on every purchase. they are showing 0.55% but they are charging 2.75% .. This is total dhokha with customers . You cannot earn any profit on selling of your equity shares , all profit they are eating nicely. On 1000 rs puchasing they are charging 27 rs . They are fake , beware of this bank . Please close ur account immediately . go to SBI or other bank.


    1 decade ago

    Chuck the provider if it cannot provide the services at the cost and level that is not up to the expectation. There are lot of providers with far less cost and greater service. Transfer your shares to the new demat accounts and it is easy. Investors must ring it in loud and clear.


    1 decade ago

    the brokerage plan can be changed only towards the end of a quarter and that too by calling up the call center - online option does not work in quarter end and once into the next quarter, it is too late to change!!

    Short rally to continue

    Strong Asian markets and positive global cues helped the Indian bourses to stay positive

    Indian markets gained momentum during the day on the back of strong Asian markets and positive global cues. At the end of the day, the Sensex shot up 188 points from the previous day’s close to 16,227 while the Nifty closed at 4,856, up 54 points. Tomorrow, we expect Indian markets to continue to remain in positive territory.

    At 12:00 hrs IST, the Sensex was trading at 16,064, up 25 points from the previous day’s close. However, at 14:00 hrs IST, the Sensex was trading up 128 points from the previous day’s close at 16,167.

    At the end of the day, FCS Software Solutions gained 2%, after the company fixed 2 March 2010 as the record date for a liberal 1:1 bonus issue.

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    During the day, Asia’s key benchmark indices in Japan, Indonesia and South Korea rose between 0.21%-1.08%. Most other Asian markets were closed for the second day in a row for the Lunar New Year holidays. Yesterday, US markets were closed for the Presidents' Day holiday.

    As per media reports, euro-zone states urged Greece on Monday to announce more deficit-control steps by mid-March if needed, but said nothing new on last week’s pledge to defend the country if debt market pressures spin out of control.

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    In premarket trading, the Dow was trading 32 points higher.

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    Low margins, few customers may impede Texmo’s future

    The company’s top 10 customers accounted for 43.88% of its sales for 2008-09

    Texmo Pipes & Products Limited’s over-dependency on its small customer base and concentration on two sectors could limit the company’s profitability. Texmo makes a variety of PVC and HDPE pipes. According to the prospectus filed with the Securities and Exchange Board of India (SEBI), the company’s top ten customers accounted for 43.88% of its sales for the year 2008-09.

    The telecommunication and agriculture sectors contributed 24.89% and 53.02% respectively of its total revenues. IDEA Cellular Limited itself accounted for 16.26% of revenues during 2008-09. Besides, Shree Padmavati Irrigations Private Ltd, a promoter group firm, is in the same line of business, thus creating a chance of conflict of interest.

    Texmo’s Initial Public Offering (IPO) opens on 16th February and closes on 19th February. The issue size is pegged at Rs42.50 crore-Rs45 crore with a price band of Rs85-Rs90 per share. Almondz Global Securities Ltd is the lead banker running the issue. Credit Analysis & Research Ltd (CARE) has assigned ‘IPO Grade 2’, to the issue indicating ‘below average’ fundamentals.

    Texmo’s net sales have inched up from Rs57 crore during 2007-08 to Rs61 crore during 2008-09 showing an increase of just 6.93%. The company posted a negative cash flow of Rs37.10 lakh and Rs44.06 lakh for the period between 1 April 2009 to 31 October 2009, and 3 July 2008 to 31 March 2009 respectively. It has not declared any dividends in the past.


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