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The number of active Internet users rose to 52 million in September 2009 from 42 million in September 2008, registering year-on-year growth of 19%
Almost 71 million Indians claim to have used the Internet in 2009, a study by Internet and Mobile Association of India (IAMAI) and marketing research firm IMRB said today, reports PTI.
In a joint report titled ‘Internet in India’, IAMAI and IMRB said that the number of people who claimed to have used the Internet in 2009 stood at 71 million.
‘Claimed users’ (those who said they had used the Internet in some form, say for checking results online, during the year) is an important category for understanding future Web trends, the study added.
However, the number of active Internet users rose to 52 million in September 2009 from 42 million in September 2008, registering year-on-year growth of 19%.
Active users are those who access the Internet at least once in a month.
“This surge in numbers has been primarily due to the increased numbers of users in the remote urban pockets (small metros and towns) and among lower socio-economic classes,” the study said.
Internet usage has also gone up from 9.3 hours/week to 15.7 hours/week, a steep 70% rise, the report said.
This can be attributed to innovative content delivery, better applications and its increased use for entertainment purposes, which comprises downloading music or videos, socialising through social networking sites and expressing one's own opinions and views through micro-blogging and user-generated content sites, it added.
“We are happy to note while people in smaller towns are taking to the Internet seriously, for a deeper engagement, we need to provide them the best innovations in the language of their choice, at an access cost that does not pinch and through a device that they have. Only then this engagement is going to be sustainable,” said IAMAI president Subho Ray.