How To Turn Off iPhone’s Ad Tracking
When shopping for a smartphone, a majority of iPhone users say that default privacy settings are a significant factor in their purchase decision. 
 
This is not a surprise, as much of Apple’s recent marketing has been around their commitment to privacy. However, half of iPhone users do not know that there’s a unique ID on their phone, called identifier for advertisers (IDFA), that tracks their app activity and sends it to third-party advertisers by default, says Mozilla.
 
According to a recent Mozilla-Ipsos poll, conducted in October 2019, a majority (61%) of iPhone users, who are aware of IDFA, do not know how to disable it. 
 
Given a choice, a majority (54%) of iPhone users would want IDFA to be reset automatically at regular, or at least a few times per year, intervals, the poll, conducted among 1,007 residents online in English across the US, says.
 
 
In a release, Mozilla says, “A majority report being concerned with third parties tracking activity on downloaded apps and website visits (57% for each) and around 41% are concerned with third parties tracking content that is watched or streamed, such as videos.”
 
The poll was conducted to know about iPhone and Android smartphone users' preferences and their awareness of online privacy. 
 
The poll finds that more than half of Americans (about 57%), whether iPhone or Android users, are concerned that the apps they download and websites they visit on their smartphones are being tracked by third parties.
 
Mozilla says it first began thinking about the iPhone IDFA last April, when Apple launched its 'Privacy. That’s iPhone' marketing campaign. "In many ways, Apple is a champion of privacy — but we thought the new slogan misrepresented exactly what goes on with iPhones and IDFAs. Indeed, the IDFA is a lot like a salesperson following you from store to store while you shop, recording everything you look at," it says.
 
Mozilla then launched a petition urging Apple to automatically reset users’ IDFA every month. At present, iPhone users can disable IDFA, but have to do so manually; there is no option given to Android users to disable ad tracking. 
 
Automatic resets would make it harder for companies to build profiles of users over time, says Mozilla and adds, "We hope today’s poll findings will increase pressure on Apple to make this move — and put pressure on Android providers to provide strong privacy features, too."
 
How To Turn Off Your iPhone’s IDFA (ad tracking ID)
 
A. iPhone, iPad, or iPod touch
1. Go to Settings > Privacy > Advertising.
2. Turn on Limit Ad Tracking.
3. Also reset ‘Advertising Identifier’, periodically.
 
 
B. Apple TV
1. Go to Settings > General > Privacy.
2. Turn on Limit Ad Tracking.
3. Also reset ‘Advertising Identifier’, periodically.
 
 
C. Turn Off Location-based Ads
1. Go to Settings > Privacy > Location Services > System Services.
2. Turn off ‘Location-Based Apple Ads’.
 
 
Comments
Aditya G
2 years ago
All privacy-related stuff should, by default, be opted-out. It is up to the consumer to opt-in for services they want. Unfortunately, this is not the case -- even for Apple who are supposedly regarded as paragons of privacy. This whole maze of opting-out presents a strong case of switching back to analog tech. I use an iPhone and I'm waiting for Nokia Flip 2720. It's time for a digital detox.
Free Helpline
Legal Credit
Feedback