How App-Based Lenders Are Harassing, Sucking Borrowers Dry
Prabhu Mallikarjunan (The FEDERAL) 12 June 2020
Sunil Kumar, a migrant worker from Uttar Pradesh’s Aligarh, works as a painter in New Delhi and earns around ‚400 a day. But that is only on days when he gets work.
About nine months ago, Kumar fell short of ‚2,000 required for his brother’s treatment. Banks wouldn’t lend to him since he didn’t have a regular job. So he took a loan from WifiCash, an app-based platform run by Delhi-based non-banking financial company (NBFC) Chadha Finance Ltd.
All he had to do was submit a photo ID, his Aadhaar number and take a selfie to authenticate it’s him who’s seeking the loan from his registered mobile ID. WifiCash gave him a loan within two hours of filling an application.
There was a catch, however. For a loan of ‚1,500, Kumar had to pay ‚2,152 in just one week. The additional ‚652 — or a staggering 43% of the principal — included interest, processing fee and GST at 18% on that fee.
But then desperate times call for desperate measures. The quick disbursal of loan increased Kumar’s dependency on the platform. After nine months, Wificash increased his borrowing limit to ‚10,500. In February, Kumar took a loan of ‚10,500 for a month, an amount equal to his average monthly earnings. The company deducted the processing fee and interest in advance and disbursed ‚8,022 to his account.
Kumar’s struggles started from here.
With no source of income in the wake of the coronavirus pandemic and the ensuing lockdown, Kumar was unable to pay the amount. The lending company charged him 1% every day as penalty. His overdue charges during the lockdown period shot up to ‚9,792. This despite the government announcing a moratorium. Only after repeated complaints, the lending company waived the overdue charges.
But between March and May, Kumar alleges that Wificash accessed phone contacts (the permission to which he gave while downloading the app on his android phone), and even called up his immediate relatives.
“The recovery agent verbally abused and harassed me over the phone and posted fake FIR copies and legal notices on WhatsApp chat,” Kumar says.
New-gen loan sharks
Like Kumar, there are thousands of customers who’ve fallen prey to such lending platforms which are misusing data, overcharging customers and taking advantage of the digital illiteracy.
Daily wagers, students, small and micro business owners — borrowers mostly in the age group of 21-40 — told this reporter and sent proof of verbal abuses and high service charges and penalties levied on them. Several customers downloaded 4-5 such apps and borrowed loans from all at the same time.
Barring a few, most such lending companies charge a high interest and processing fee on short-term loans (seven days to one month).
Their interest rates vary from 25-40% while the processing fee ranges from 15% to 20%. In addition, GST at the rate of 18% is levied on the processing fee.
For perspective, banks typically charge a processing fee of 1-3%. The interest rate on personal loans hovers between 12% and 20% while credit card debt costs around 30-36% annually.
Partha Sarathi Das, a 33-year-old BSc graduate, is another harried borrower. Das took loans from five different app-based lending platforms — CashBean, CashBus, Kreditbee, Rupeeplus and Robocash.
A document accessed by The Federal shows Robocash, a Philippines-based digital lending platform operated by JGR Fincorp Ltd, charged 1% interest on the loan amount every day as penalty for delay in repayment, including the moratorium period.
The Securities and Exchange Commission in the Philippines (SEC) last year barred Robocash from operating as they were doing so without a licence.
Das, who took a loan of ‚4,000 from Robocash on January 4, will now have to repay ‚9,050 after the moratorium period ends on July 2. Like Kumar, he too was subjected to harassment from the lending company’s recovery agents.
In response to The Federal’s queries, Robocash denied any wrongdoing. “We do not collect any personal information like customers’ personal contacts, SMS’s, etc. In fact, we have offered an amnesty scheme to our customers and are waiving the entire overdue interest,” it said.
Dragon in the backyard
The Federal has learnt that many of these companies are backed by Chinese investors who partner with India’s licensed NBFCs. On Google PlayStore, loans apps like CashBus, CashBean, InstaMoney, Moneed, Robocash, Cashmama, WifiCash, Moneed, Kissht, Loanflix among others are accessible at the click of a button.
Some of the customers have been granted loans not on the basis of the financial credit worthiness, but merely based on the PAN Card, Aadhaar card and how well they are connected on social platforms.
Some customers claim even CashBean, one of the largest players in the market, resorted to similar practices.
However, responding to The Federal’s questions, PC Financial, the entity through which CashBean offers loans, denied the charges of customer harassment and higher interests.
“The Company’s interest rate policy has been adopted by its board of directors, within the ambit of Indian laws and regulations, after taking into account all necessary considerations associated with the business of the company, including cost of funds, borrowing cost, risk associated, opex cost, etc,” it said in a statement.
“We only contact our customers on their personal number and in case the same is not reachable, on the emergency contact numbers provided by the customers as part of the loan application,” the company added.
Emails sent to other companies mentioned in this story did not elicit any repose.
The modus operandi
Many of these platforms advertise on social media sites and apps like TikTok, SHAREit, DailyHunt, Facebook and Google where people from tier-2 cities and beyond spend more time consuming video content.
Their target audience remains Android phone users between 21 and 40 years of age. They tend to avoid iPhone customers because of the security aspects such as restrictions on accessing certain features on the phone.
Jack Zeng (English name), a senior executive at a Chinese lending Company in India, explains how some of these companies function.
While different companies use different risk management systems, most companies rely on credit scores from CIBIL, a credit information company. But since they restrict access to only licensed NBFC players, many of the Chinese companies he claims get data from players like Experian, CRIF Highmark and Equifax among others.
He also claims early entrants in the market build a database of their own over a period of time and sell that data to other companies. They prepare a list of high credit risk customers and the ones with good credit scores and share among fellow Chinese players in the market.
Zeng says many of these app-based platforms also access SMSes (not personal but commercial) of customers to assess if the person has taken any loan from other lenders.
“Some check how many lending apps one has downloaded and mark the borrower in the red category if he/she has more than nine lending apps,” he says.  Besides, he also says the number of contacts in the customer’s phone does matter to them as they assess the credit risk based on it.
In case of first-time customers, the lenders don’t mind taking risk because of the high interest that is involved, which he says works to their advantage. “If the risk taken pays off, the company gets a customer who it can build on for the future,” he adds.
Zeng believes the default rate would be anywhere between 5% and 7% for such app-based platforms. And the payment delay rate would be about 10%.
Why India is a lucrative market 
Data Analytics firm Tracxn in a report shared with The Federal noted that 434 app-based lending platforms came up since 2015.
However, there was not data available on the precise number of total lenders who depended on such platforms.
The Federal trawled through the Registrar of Companies (RoC) database to check filings by 10 such lending companies and found that eight of them had Chinese connections.
In the recent past, there has been a rise in Chinese investment into India. With lack of strict regulatory controls, many entrepreneurs and investors have been eyeing India to make quick money.
Even though the Indian banking system is well-regulated, some tried to find loopholes in the system to exploit the market. A few of these firms entered Southeast Asian countries first before shifting their focus to India. They did so after Southeast Asian countries tightened the noose over the lending businesses. Malaysia, Singapore, Indonesia and the Philippines have all brought in regulations to govern digital lending.
In 2017, India received the largest share of Asia’s alternative lending deals at 41%. China was second at 32%, and Southeast Asia followed with 17% of total deals, according to a report by CBInsights, a data analytics firm that tracks startup investment across the globe.
Upon questioning as to how some of these Chinese companies gain access to verify based on Aadhaar and PAN cards, an industry source says, companies like Veri4digial and Digio do third-party verification by means of KYC for such platforms.
An industry insider who doesn’t want to be named says the RBI is taking note of all the alleged wrongdoing by such firms and will soon come out with a clear policy to regulate such firms.
“The regulators are taking note and they will soon tighten the noose. Post COVID-19, a few companies will die a natural death as they may struggle to survive with moratorium and capital risk with job losses all around,” he adds.
Meanwhile, the Digital Lenders’ Association of India (DLAI), an independent body with 81 lending companies as its members, has issued a fresh code of conduct for all its members with a need to propagate responsible lending practices.
Early entrants and the ambit of law
Vivek Veda, founder-director at KrazyBee, begs to differ with other players in the market. He claims not all players are bad and that some, including his firm, are functioning well within the ambit of the law and RBI regulations.
Krazybee has its own NBFC licence and it also partners with other firms for different services. They cater to students and working professionals in the age group of 21-40 mainly.
Veda says unlike other firms they do not depend on contact lists or phone features. He says they clearly go by the credit score and one’s repayment history in case of a repeat customer.
“For a company like us, with ICICI Bank as an equity investor, Xiaomi and Shunwei Capital as strategic investors, we cannot afford to do wrong.”
Veda claims his company sees default differently. “We educate customers rather than putting them at risk. We have, in fact, upgraded one million people’s credit worthiness who are now eligible for loans from mainstream banks.”
According to him, one cannot blame the players in the market alone as borrowers agree to the terms and conditions while taking loans. “They start complaining only when they are not able to repay or land in a debt circle.”
He, however, agrees that a few firms are exploiting the market to make quick money, which he believes will have a negative impact on the entire industry.
But for people like Das or Kumar, the lending companies’ terms and conditions in the app, most of which are in English, mean nothing. And not all apps are transparent in their interest and penalty charges.
“For us, it’s like giving permission to any other app. We barely spend time or understand the terms. Now, we realise the mistake and want the government to rescue us,” Das says.
This story was first published on The Federal news website on 11 June 2020
2 years ago
In my jobless situation i tried for loan of 100000 but this online app approved 3000 or 5000 in that also 30% amt deducted and that also for 7 days. I fallen into the trap i took for more small loan now i am unable to pay now they are harrasing me and my family also sending nude pics of porn and some have merged my. Relatives with porn actress now i want to lodge fir against them now i have changed my number but they are threatning my relatives and friends any suggestions
Replied to bijurajan530 comment 2 years ago
Company app like heslie, May loan, sky loan, Rupee tiger,smart coin,XP loan, and many more govt should take strict action through consumer court they have broken cyber law misusing contacts i will mentioned there msg below plz read
Good mornind sir/madem

Hello namastea greating from collection department
online Loan company
??? ?? 10 ???? ?? ????? ??????? ???? ???? ???, ?? ???? ???? ?????, ??? ?????, ???? ???? ??? ?????? ????? ?? ??? ?????? ??? ????? ?? ???? ??? ?????? ???? ?? ????????? ?? ??? ??? ????? ?? ???? ?????? ?? ?? ????? ?? ???? ????? ???? ?? ?????? ??????????? ?????? ??????? ??? ?? ??????? ??????? ?? ?? ??? ????? ????? ??????? ????
If you don't pay within 10 minutes, then your aadhar card, pan card, your photo with all mobile numbers will be made video and sent on whatsapp of all your mobile numbers and also uploaded on social media like that facebook instagram tiktok youtube then you will be insulted and we will not be able to help anything.
rahul vai

???? 10 ???????????? ?????????????, ?? ????? ??????, ???? ??????, ????? ?????? ???????? ?? ???? ?????? ??????????? ????? ?? ????? ?????? ?????? ??????????? ??????????? ????? ? ????????? ?????????????? ????????? ???????? ???? ????? ???????? ???????? ??????????? ???? ?????????????? ????? ???? ??? ????? ??????? ????
??????? 10 ???????????????? ???? ????????????? ???????, ?????? ????? ?????, ???? ??????, ??????? ?????? ????????? ????? ?????? ?????????? ????????? ???????? ?????, ?????? ????? ?????? ???????? ????????????? ?????????????, ???????? ????????????? ???????? ???????????? ???? ?????????? ???????????????. ??????? ????????????????????, ??????? ???????? ??? ????????.SO DEAR CUSTOMER PLEASE DO FAST AND SEND SCREENSHOT ALSO SAVE YOUR SOCIAL IMAGE ONLINE LOAN ACTION DPT MANAGER
Thank you



??? ???????? ?? ??? XP ??? ?? ??? ??? ??? ?? ???? ?? ??? ???? ?? ?? ??? ?? ????? ??? ??? ???? ?? ?? ?? ?? ???? ??? ??????? ?? ????? ????? ?? ??? ?? ?? ??????? ??? ???? ?? ???? ??? ?? ?? ???? ?????? ???? ?? ??? 500 ?? ???? 1000 ?? ?? ?????? ??? ??? ?? ?? ???? ????? ????? ?? ????? ????? ?? ???? ?? ???? ???? ?? ????? ????? ?? ??? ???? ????? ?????? ???? ??????? ??? ????? ?? ?? ???? ?? ??? ????? ?? ??? ????? 11:00 ??? ?? ???? ?? ?? ????? ?? ?????? ???? ?????????? ?????

Do not spoil your civil, if possible, pay quickly and send a screenshot otherwise your filex will go to the department, your aadhar card will close the pan card and you cannot get your next loan, then your big problem may come in taking the next loan. Be smart if you can, if not stupid, then pay quickly and send a screenshot

If your payment does not come within 10 minutes then I will send your file to the action department, he will molest your department and put a dirty video in your contact list , will have your problem and it will be difficult to get the next loan, then do not spoil your civil. Otherwise I will start calling in your contact list, if payment is not received within 5 minutes or 10 minutes, then pay quickly, don't waste time,your time start NOW



If you guys do not have the full amount then you can do the extension.
i am from collection department
we are kindly requested you to please submit your payment
now as soon as possible because due to the server down
problem your payment will be updated on time
due to this reason our company decide to pay cashback offer
to our DICOVER app costumer .if you pay now will
get 500 to 15000 cashback offer and remove your palanty today offer
with long term loan up to 20000 low intrest rate
and your palanty is increasing day by day 2000 to 40000.


?????? ?? /???
??? ?????? ????? ?? ???
???? ?????? ?? ?? ????? ???? ??…
2 years ago
Cash Anytime, Pocket Bank — Harassment cyber fraud and stealing
Johny Roy
from Mumbai, Maharashtra
Dec 26, 2021
Mark as Resolved

Cash anytime, pocket bank, this organization of small are calling me and harassing for oayment, they have stolen my contacts and i want this numbers should be blocked as raising a case of harassment, cyber fraud and stealing in IPC SECTION 354D, 43 and 66

9820177149, 8245944785, 8736403345, 6610099813, 8727362919, 6604176006, 8046162867, 8037156683, +243952568895, 9473571035
3 years ago

Even I got stuck in these kind of situation taking an instant loan but there charges are very high and not only that if I don't repay on time they are like harassing me to repay and if i don't pay they are like they will call my contacts.

Even they are humans and they are even ready to listen whatever I say.

Please help me and my email id: [email protected]
3 years ago
Hey peps,

I understand the frustration and the money we give in return to these apl based money lending services.
The idea of getting our govt. offlicials is gud, however, mpst of these apps or companies are not registered under Govt. of India. The law and policy they follow is of Republic of China. If you ever get time to read the terms and conditions or policies pleasd go through it.
Most of financial services like these obtain there license from a different Govt. so that the local authorities cannot take any actions.
3 years ago
I am Kanishka Kandari, well I'm also one of the victim of pay day loans. 

I took one loan as I don't have money to reply I have to take 2 loans and then this system goes on. I laid few loans back and later on I realized that the rate of interest is almost 30% for 7 days which makes 120% a month.

I think this is a trap they make so that people stuck in their web. Indian government should take strict action against these app based loan. I don't think they are even registered with Digital Lending Authority of India or RBI. 

I am doing a detail research on this and plan to drop a email to RBI and PM as well. 

It's time we should stand together. 
3 years ago
As mentioned above, the targeted popularion is in the age bracket of 22 to 40 which i agree with. Most of the population in this age bracket does not verify or research the financial company not theh read the terms and conditions before disburssal. This is the most important reason why they are the target.
Young people are always in a hurry to get money to repay debt or for personal use. This causes then to take loans without reading any information. People do not feel the need to read such a long paraghaphs as they think it is just some other instructions. However, they do not understand that the T&C is very different as compared to our Indian Banks.
3 years ago
The small financial services does have its pros and cons. Pros being lending the money within 24hours and cons being highest interest rate with lesser due date and harrasment of calls and messages if not paid on time. Indian financial sector may not be week but collaborating with Asian companies is causing it to weeken.
Even after explaning such nicely, there are many people who wont read this and will take loans from such financial institute and financing Asian markets instead of financing there own country.
With a huge population comes a huge risk of people not knowing the truth about these services.
This seems good platform to many people as these financial companies give quick loan with less paper work and without checking credit eligibility.

Indian population should be educated properly from start about this. It will be better if finance sector and education sector works peoperly and starts educating people.
3 years ago
4 years ago
I want to draw the attention of GOVT.OFFICIALS to some of the APPS in GOOGLE PLAYSTOR which gives only 7 days loan and impose a very high charge people have no money in lockdown continuously forcing. You should take strict action against this apps @billionCash @anniuprivate
Aar Aar
4 years ago
Guess only the deaf can take the risk to get these loans.
4 years ago
The recent app based loan NBFC's in India are similar to the high-street payday loan companies that was once popular in the western countries. Such companies have come under strict scrutiny by the regulators there.

Their business plan is, lend loans to the under educated working class, day-wagers and suck then dry with their illegal lending rates and other service charges.

The funding for majority of these new app based loan lending startups in India comes from abroad. Don't be surprised if you find the investors are the same people who own these notorious payday loan companies in the west.

The working class victims of such scams will not raise a voice, since they are not aware of their own rights or the monetary regulations in this country being broken by these app based lenders.

Moreover, these victims of these app based lending scams prefer to stay quiet and pay up the illegal interest rates and charges, hoping that their loyalty to these app lenders will help them take bigger loans in the future.

Hope this article by Money Life will bring some attention into this new scam, which the regulating authorities are not aware of much, since they do not have first hand experience using such services.
Replied to mywopy comment 3 years ago
Let's get together and fight against these bastards.
M.ail me at munukar33 @
Replied to munukar33 comment 2 years ago
I have took more loan frm online lending company now they are sending nude pics of porn to my relatives and also merged my relatives pics with porn any suggestions
Replied to munukar33 comment 3 years ago
Ye log legally action Lange ye karenge wo karenge days me kitne calls msgs wp grp create krke preshan krte he Jo inke 3party agents hote he
Replied to ajitmanek777 comment 3 years ago
how to stop this type nonsense people ??? have any law for this?
Replied to mywopy comment 3 years ago
I agree with you.
These type of scammers should be hanged till death.
Looting money from people on the name of charges...fake apps
Replied to mywopy comment 4 years ago
I want to draw the attention of GOVT.OFFICIALS to some of the APPS in GOOGLE PLAYSTOR which gives only 7 days loan and impose a very high charge people have no money in lockdown continuously forcing. You should take strict action against this apps @billionCash @anniuprivate
Replied to ajitmanek777 comment 3 years ago
I agree with you.
These app developers should be murdered
Replied to munukar33 comment 3 years ago
Yes sir
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