Higher sugar prices impact food products industry
Overall commodity prices, especially sugar prices, have witnessed a correction of about 10% during the past few days. The food products industry, however, said it may not be able to bear the cost pressures despite minor corrections in commodity prices and would have to increase food product prices in the near future.
 
“Everyone in the food business is contemplating the situation as commodity prices do not seem to come down,” said Pankaj Chaturvedi, executive director, Graviss Food Solutions, the exclusive franchise of Baskin Robbins ice-creams.
 
Charturvedi said the global slowdown and higher commodities prices, especially sugar prices, are affecting margins by 2%-3%, which his company has to bear.
 
Other food product companies are also finding it difficult to survive due to cost pressures and may be forced to hike prices in the near future, most possibly after Diwali, said a market source.
 
Baskin Robbins has also tied up with Eros International PLC, for their upcoming movie Aladin and is launching three new flavours based on the movie theme. The new flavours titled “Choc ‘aladin”, “Princess’Delite” and “Ringmaster’s Whip” are based on the characters from the movie.
 
The ice-cream maker, which has about 370 stores across 65 cities in India, plans to add another 100 stores in the current financial year, Chaturvedi added.
–Pallabika Ganguly [email protected]
 
  • Like this story? Get our top stories by email.

    User 

    We are listening!

    Solve the equation and enter in the Captcha field.
      Loading...
    Close

    To continue


    Please
    Sign Up or Sign In
    with

    Email
    Close

    To continue


    Please
    Sign Up or Sign In
    with

    Email

    BUY NOW

    online financial advisory
    Pathbreakers
    Pathbreakers 1 & Pathbreakers 2 contain deep insights, unknown facts and captivating events in the life of 51 top achievers, in their own words.
    online financia advisory
    The Scam
    28 Year Of The Scam: The Perennial Bestseller, reads like a Thriller!
    Moneylife Online Magazine
    Fiercely independent and pro-consumer information on personal finance
    financial magazines online
    Stockletters in 4 Flavours
    Outstanding research that beats mutual funds year after year
    financial magazines in india
    MAS: Complete Online Financial Advisory
    (Includes Moneylife Online Magazine)