Govt Asks Media Not To Publish Ads of Online Betting Platforms in India
Moneylife Digital Team 13 June 2022
The Union ministry of information and broadcasting (MIB) on Monday asked the print and electronic media to refrain from publishing ads of online betting platforms. In its 'advisory on advertisement of online betting platforms', the ministry also directed online and social media platforms not to display such ads in India or target such advertisements towards the Indian audience.
According to the MIB, several advertisements of online betting websites and platforms are appearing in print, electronic, social and online media. It says, "Betting and gambling is illegal in most parts of the country, and concerns have been expressed that advertisements of online betting promote an activity, which is otherwise largely prohibited and poses a significant financial and socio-economic risk for the consumers, especially youth and children."
"Further, advertisements of online betting are misleading and do not appear to be in strict conformity with the Consumer Protection Act 2019, Advertising Code under the Cable Television Networks Regulation Act, 1995, and advertisement norms under the Norms of Journalistic Conduct laid down by the Press Council of India under the Press Council Act, 1978, a reference to which has also been made in the Information Technology (Intermediary Guidelines and Digital Media Ethics Code) Rules, 2021," it added.
2 months ago
They may stop these betting adds on Media, but these ads are rampantly flashing on the mobiles and people have followed these ads, downloaded the betting aps, have lost money in betting and in some extreme cases, after loosing all the money, have committed suicide, or killed the parents etc.
Some stern measures need to prevent the ads on mobile as well as the downloading of these aps. With the eminence of India in HiTech, the Government should be able to do it.
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