Google is testing a new TV programming search service with Dish Network, a move that would allow users to find content from the television and the Web

Internet search engine giant Google is testing a new TV-programming search service with satellite television operator Dish Network Corp, a move that would allow users to find content from television and the Web, reports PTI.

Attributing the developments to people familiar with the matter, The Wall Street Journal reported that Google is testing a new TV programming search service with Dish Network Corp.

The report said that the service, which runs on TV set-top boxes containing Google software, allows users to find shows on the satellite TV service as well as video from websites like Google's YouTube.

It will also allow users to personalise the line-up of shows.

With this, Google moves deeper into a crowded field of companies, large and small, that have been trying for years to marry the Web and TV and their business models—from rivals Microsoft Corp and Apple Inc to the makers of TVs and set-top boxes.

According to the publication, both companies declined to comment on the plan.

In addition to the test with Dish, Google has been talking to a range of other television service providers and hardware makers, prodding them to use its Android-based technologies to offer a broader range of programming, a more personal experience and varied advertising models, it added.