Future Brand plans big FMCG thrust
Future Brands, the fully owned subsidiary of the Pantaloon group, is looking at a growth of 60% in the fast moving consumer goods (FMCG) sector in FY 09-FY 10 by adding private brands to its portfolio.
 
“We will be looking at expanding our private label category by partly extending existing brands or coming up with new brands. Every year we at least add two-four brands of significant size and even this year we have similar plans,” said Santosh Desai, CEO, Future Brands. 
 
Future Brands has approximately 18 labels, such as  John Miller (apparel), Bare jeans, Buffalo (denim brands), Tasty Treat(snacks), Premium Harvest, Fresh & Pure, Care Mate and Clean Mate (food and home care segment), Dreamline (home segment) and Koryo (consumer durables), which contribute about 10%-15% of the group’s retail sales.
 
“We already have 18 brands across various categories which are our own brands that we manage under the Future Group,” said Desai.
 
He also informed that Future Brands is looking at the FMCG sector in a serious way for expansion. Besides FMCG, the company will also come up with private products in sports and sportswear and the home segment.
Pallabika Ganguly [email protected]
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