FSSAI Issues Notices to Red Bull, PepsiCo, Campa, Monster, Sting and Hell over 'Energy Drink' Labelling
Moneylife Digital Team 02 July 2026
The Food Safety and Standards Authority of India (FSSAI) has issued notices to six leading beverage brands over the use of the term 'energy drink' and alleged misleading claims on product labels, stating that no standard has been notified for such products under India's food safety regulations.
 
In a post on Instagram, the food regulator said it had served notices to Red Bull Energy Drink, Hell Energy, Reliance Consumer Products' Campa Energy Drink – Gold Boost, Monster Energy, PepsiCo India Holdings' Adrenaline Rush Energy Drink and Sting Energy Drink over alleged misbranding and labelling violations.
 
According to FSSAI, there is currently no notified standard for 'energy drinks' or similar products under the Food Safety and Standards Act, 2006, and the rules and regulations framed under it.
 
The regulator also clarified that the food category system under the Food Safety and Standards (Food Products Standards and Food Additives) Regulations, 2011, is meant for regulatory classification and should not be used for product naming or labelling.
 
FSSAI further said several functional or therapeutic claims commonly associated with such beverages are not permitted under the existing legal framework. These include claims such as 'boosts energy levels', 'enhances focus', 'vitalises body and mind', 'stimulates mind', 'energises body' and 'aids in general weakness'.
 
According to the regulator, the beverage brands have marketed and labelled their products using descriptors such as 'energy drink' while making claims that are not permissible under the Food Safety and Standards Act, 2006.
 
The latest action follows a similar enforcement exercise in June, when FSSAI issued notices to several food business operators over alleged misleading product claims, branding and labelling practices, as well as consumer complaints. Those companies were directed to take corrective measures to ensure compliance with the regulatory framework.
 
The regulator has not yet disclosed the responses received from the companies or whether any further enforcement action will follow if the alleged violations are not addressed.
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