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Kentucky Fried Chicken (KFC) opened its first restaurant in China in 1987 that too in Tiananmen Square, Beijing. To KFC China, this is as sacred as Ray Croc’s monumental first Mac outlet in the Obama county. KFC expanded its network to 100 restaurants in the first nine years and 1,400 in the next nine years in a “structured process of move from rich east to rural west.” The vision is to...
