In your interest.
Online Personal Finance Magazine
No beating about the bush.
A company's stock price is guided by its performance. But what are the key performance measures and how to interpret them?
The performance measures are many. Experts on TV breezily talk about earnings per share or sometimes operating profit, but little else. Rarely, will you hear about free cash flow, although, according to academic texts, this is the bedrock of valuation. Analysts pore over...