Foreign Cars, Local Marketing
Global automobile manufacturers are now falling over themselves to customise their products to suit the Indian market. Veeresh Malik takes a peep into the mind of the discerning local customer who is driving this metamorphosis

It seems to be raining luxury cars and motorcycles in India lately. This is after over a decade since Mercedes-Benz started assembling (rather co-manufacturing) in...
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  • Globe Trotting

    Come October and it is holiday time again. With swine flu cautions and recession blues keeping your purse strings tight, planning a holiday and choosing a suitable destination may seem quite a task. However, travel agencies are quite upbeat about good business this festive season and have worked out a slew of tempting offers.

    Business is expected to be at least as good as the 2009 summer...

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  • 7 Tips for Saving Energy

    Higher oil prices will impact India more than other countries. Here are some solutions from Veeresh Malik

    Increasingly, large parts of Germany (one-third, according to some reports), much of Scandinavia and rapidly growing areas in California will not be impacted by the rise in fuel prices. Countries like France and Japan are also rapidly doing away with dependency on petroleum products for...

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