Glitzy advertising and Big B as brand ambassador is all very well. But consumers who found worms in their chocolate had a bitter experience with Cadbury, says Sucheta Dalal
Remember the hullabaloo over the worms found in Cadbury’s chocolates a few years ago? Most of us forgot about it after superstar Amitabh Bachchan began to extol the virtues of celebrating with chocolates instead of...
Inside story of the National Stock Exchange’s amazing success, leading to hubris, regulatory capture and algo scam
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Articles outside the subscription period can be bought separately for a small price per article.
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