In your interest.
Online Personal Finance Magazine
No beating about the bush.
Mexico is a low-income market. Procter & Gamble (P&G) wanted to launch an extra-strong detergent. It ended up with ‘Downy Single Rinse.’ This meant reducing washing from six steps to three. “Cutting down on the number of rinses saves enormous time, effort, and water” and saving water was the unstated problem. In another Mexican example of sanitary pads for a price-conscious market, P&G...