Face Value

How much is that brand name in the window worth, asks Shreedhar Kanetkar and comes up with interesting analogies

“I want to produce a global Indian brand,” Naresh Goyal, the founder and chairman of Jet Airways, said recently. “That’s the passion for me, that’s what drives me. The people of this country, we have the capability to produce a global brand.”

A global brand can be a handy thing....

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