Coke and the art of losing customers

It sponsors teams, spends billions (of dollars) on advertising and is probably the world’s most well-known brand. But Coca-Cola seems to have forgotten what it takes to service a customer. What’s worse, Coke prefers to maintain a deafening silence—and enter a state of denial—when confronted with what is a major slip-up at its end

The next time you have a strong urge to down a bottle of Coke, do make it a point to hold up the bottle (as you would do with a Rs1,000 note) and examine it minutely to see if it contains any insect life.

On 7th April, your correspondent gulped down an insect or two from a 200-ml Coca-Cola bottle.

(Please see : http://www.moneylife.in/article/8/4652.html).

You would imagine that the soft-drink multinational would have taken prompt action—at least an apology over the telephone—for what obviously is a major slip-up at its end, which could have had potentially hazardous ramifications.

But Coca-Cola India feels that an apology to a customer would be stooping too low. It has told Moneylife that it wants our article (see above link) pulled out.

Since the numerous executives who are ‘in charge of customer service’ for the multinational’s operations in India have failed to respond in a satisfactory manner, we even went to the extent of contacting its Atlanta headquarters.

But the deafening silence continues from Coke’s end.

Coca-Cola India now wants to ‘inspect’ the bottle with insects floating around in it. An executive from its public relations department (Amit Govind) has told Moneylife that Coke wants to ‘scrutinise’ the bottle.

We’ll keep you posted on what happens after Coke’s sleuth inspects the bottle.

So the next time you want to enjoy the ‘real thing’, do ensure that a Coke executive is around before the bottle is uncorked. If you have some flora and fauna floating around in the liquid, the soft-drink major will have all the ‘proof’ it needs to take any further action—if it chooses to do so, of course.  

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COMMENTS

Zanil Hyder

9 years ago

It was interesting to read this article.

I have had multiple experiences which i would compare to be similar to the above mentioned.

Luckily you are able to expose it with a blog, I have tried it on my blog but there are no readers to expose it.

I have come across a racket in Telecom recently, i wish to drag them to court, but i am unable to.

http://blog.zanilhyder.info/2010/02/electronic-cheating-deceit-by-telecom-companies/

defiant attitude by the companies seems to be the PR strategy these days.

KUMAR

9 years ago

ALL MNCs IN INDIA ARE THERE TO SUCK MONEY! BUT THEY OPERATE WITH THE SAME DAMNED LOUSY INDIAN MENTALITY! NOT THEIR FAULT! IT IS THE LOUSY INDIANS WHO RUN THE SHOW! THEIR BOSSES WANT ONLY THE FAT BOTTOMLINES!

PEPSI IS EVEN WORSE THAN COKE! IN THE SODA WE BOUGHT, HORRIBLE CARBONATED CHLORINE/BLEACHING POWDER SMELL & FLAVOR WERE THERE.

WRITING TO THE INDIAN HQ WAS LIKE WRITING TO GOVT. OF INDIA! WE HAD TO WRITE TO THEIR INT'L HQ WHERE INDRA NOOYI SITS! ONLY THEN SOME MINIONS BOTHERED TO CALL & TOOK SEVERAL MONTHS BEFORE THEY MADE SOME PALTRY COMPENSATION!

SAARE JAHAN SE ACHHA HINDUSTAN HAMARA!! MY FOOT!

DelhiBelly

9 years ago

Maybe this link appended below will explain why Coke is not really concerned about a few more insects in their oncological delight. It will also explain why Coke/CocaCola and other 'soft drinks" are not really vegetarian, and also do not qualify for the "green dot" required for all veg food products in India.



http://farsuna.com/en/news.php?id=2949

Coca-Cola has disclosed that the famous drink natural dye carmine which is derived from dried cells of Cochineal (Dactylopius coccus), a scale insect or primarily sessile parasite living on cacti from the genus Opuntia in tropical and subtropical South America and Mexico.

The insect produces carminic acid which deters predation by other insects. Carminic acid can be extracted from the insect’s body and eggs to make carmine dye. Carmine is primarily used as a fabrics colouring and for cosmetics.

Good work. We need to work together to see that MNCs like Coke start respecting India as a Nation, and not as a "market".

Launch of Moneylife Knowledge Centre

It was a special occasion for all at Moneylife Foundation on 5 February 2010 when the Moneylife Knowledge Centre was launched at the hands of Sanjay Nirupam, member of Parliament, who graciously accepted our invitation to be the chief guest at the event despite it being his birthday. The Moneylife Knowledge Centre, set up by the Moneylife Foundation in Mumbai, will supplement the efforts of...

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Facebook blocks social network eraser website

Facebook has sent a 'cease-and-desist' letter to another website, Seppukoo.com, that deletes profiles, friends and other information on Facebook, MySpace, Twitter and LinkedIn for users who provide their account information

Social network website Facebook has said that it is blocking a website called 'Web 2.0 Suicide Machine' that helps users delete their social network profiles, reports PTI.

The number one social network also said that it had sent a 'cease-and-desist' letter to another website, Seppukoo.com, which also helps you erase your virtual identity from the Internet.

The Web 2.0 Suicide Machine site, which features a hangman's noose on its homepage, deletes profiles, friends and other information on Facebook, MySpace, Twitter and LinkedIn for users who provide their account information.

"This machine lets you delete all your energy sucking social-networking profiles, kills your fake virtual friends, and completely does away with your Web2.0 alter ego," it says.

Facebook, in a statement to AFP, said the suicide site was in violation of Facebook rules.

"Facebook provides the ability for people who no longer want to use the site to either deactivate their account or delete it completely," the social network service provider said.

"Web 2.0 Suicide Machine collects login credentials, which is a violation of our Statement of Rights and Responsibilities (SRR)," it said.

"We've blocked the site's access to Facebook as is our policy for sites that violate our SRR," Facebook said. "We're currently investigating and considering whether to take further action," it added.
 

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COMMENTS

bruce arnold

9 years ago

SOCIAL NETWORKING IS JUST AN ESCAPE FOR SHEEPLE WHO CANNOT COPE WITH HARSH REALITIES LIKE THIS:

[ Source: tinyurl.com/false-flag-yemen ] Another False Flag Operation: Black Bloomer Bomber Bungle is Bogus. Following the preordained pathway and modus operandi of his predecessor, USA Puppet President Barack "MoDubya" Obama has declared that 23-year-old banker's son and black bloomer bomber Umar Farouk Abdulmutallab had ties in Yemen to "al-Qaeda", the CIA-fabricated global network of boogeymen whose "terrorist cells" conveniently pop up wherever and whenever "they"--the consortium of Wall Street Banksters, Peak Oil Gangsters, and Military-Industrial Profiteers who rule America--need an excuse to take the rights, resources, livelihoods and lives away from yet another sovereign nation or innocent group of people. But choose your source, left or right, the message in the links below is the same: After secretly evacuating Yemen's Jews from harm's way (WSJ tinyurl.com/yhtf4mc), on Christmas Day 2009 "they"--most likely through intelligence operatives--staged the failed attempt at Amsterdam's Schiphol airport to blow up Detroit-bound Delta/Northwest Airlines flight 253, using that pitiful London-educated Nigerian patsy to provide the pretext for (a) extending Big Brother's No-Fly List, (b) renewing the Patriot Act, and (c) expanding our global war for peak oil and profit into Yemen.

Reality check courtesy of Miami web design firn http://PervasivePersuasion.com

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