Click Fraud - a New Web Menace

Unscrupulous operaters have shattered the reliability of ‘clicks’ as a metric to decide the impact of on-line advertising

Internet advertising is a mandatory feature of large media plans today because it is believed to reach a specific, tech-savvy, modern and discerning bunch of potential customers and also because it provides the most reliable and accurate metric to gauge the response to...

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  • Broadband Blues

    Going for a broadband connection? It is important to know what to avoid and what your rights are, points out Sucheta Dalal after extensive research

    We had taken Tata VSNL broad band connection, hoping the Public Private Partnership would be offering good services. Our experience with Tata VSNL Chennai has been horrible and probably no one should take broad band connection from Tata VSNL-- i...

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  • Capital In, Profits Out

    Look beyond the big spenders, reminds Shreedhar Kanetkar

    Bypass capital-intensive companies,” says Charles H Brandes. “Often the cash flow of such companies is insufficient to provide a satisfactory return while still maintaining a plant at competitive levels. These companies must regularly borrow or issue stock to stay in business.” Brandes’s words carry weight not only becauseof where he is...

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