Can You depend on mainstream media to report economic scams?
Moneylife Digital Team 22 August 2014
Moneylife Foundation's Event brought together three veteran journalists, Chitra Subramaniam, Sucheta Dalal and Debashis Basu and Ravi Nar, better known as @Mediacrooks for a discussion on the future of journalism and the role of Social Media in it
 
Moneylife Foundation brought together the three journalists, Chitra Subramaniam, Sucheta Dalal, Debashis Basu and also Ravinar, better known as @Mediacrooks on Twitter, to share their thoughts and for a discussion on the problems with mainstream media today and how social media can shape the future of news. We are all aware of issues around paid news in print, branded content on TV, influence peddling and trading favours that have become a fixture in our media landscape. And yet, can the audience disconnect from these news sources? In this context, can social media offer an alternative, and in what sense can it be used to do exactly what mainstream media is unable to, for a variety of reasons?
 
Chitra Subramaniam kicked off the discussion through the lens of how journalism is essentially a public service. She discussed the usual life cycle of a news report that deals with serious improprieties or scams by those in power; "from denial to irrelevant details, to more denials, the setting up of a committee and the usual refrain of the law taking its own course".
 
She spoke of the problem with the model of how 'access journalism' works. "Where journalists draw their power, influence, careers and futures to their access to the rich and powerful, it is only natural that they would hesitate from reporting on the sources of their own success," she said. 
 
Ms Subramaniam, whose investigation into the Bofors scandal and dispatches from Geneva shook the Rajiv Gandhi government in the 1980s, also highlighted the corporatisation of journalism. In this new corporate journalism, bottomlines have become as important as headlines, and where the editor, who was traditionally shielded from the business side of journalism by unwritten codes of conduct, has now become an editor-CEO in himself or where it's the case, herself, she added.
 
Where the focus is on breaking the news and nothing else, where the marketability of stories is equally important, the cornerstones of journalistic practice take a backseat. "Accountability in journalism takes hard work, stories have to be dropped when a lot of work may have gone into it, fact-checks and multiple sources are needed," she said.
 
She recalled the Bofors scam. She spoke of how Bofors, as is the case today, was a story on how a Prime Minister, a Parliament, an executive and a judiciary let the country down. And the eventual consequences of the loss of faith in these institutions.
 

Talking about if Amitabh Bachchan was involved in the Bofors scam, Ms Subramaniam said, "Amitabh's name was 'planted' in the scam. This was done because he was very close to the Gandhi family. This was planted by a senior journalist in the Indian media."

 
A Clip from Peter Finch's monologue from Hollywood cult classic, Network, set the tone for the panel discussion, as the actor prophetically implores his audience to “disconnect, turn off now and disconnect!.”
 
Ravi Nar (or @Mediacrooks) began by talking about how mainstream media controls the public discourse in the country. Instead of reporting, there is direction and misdirection, he said. He showed how there is a decided process on the creation of TV news. How the news is packaged to deliver both overt and subliminal cues to the audience, based on the editorial slant of the channel.
 
"Media is the first line of defense against corruption. Unfortunately, the same media, especially the TV does not provide fact and truth. All these TV news channel give you predetermined perception and opinion,"  he added.
 
Sucheta Dalal picked up from where Ravi Nar left off, herself being very active on social media, her focus was on whether social media can work as an alternative to mainstream media. 
 
Ms Dalal also detailed some of the issues raised by Ms Subramaniam, about how money and moneybags keep a stranglehold over media and policy making.
 
She then went on to discuss how the powers that be, go about gaming public discourse. The tactics used to coerce journalists and civil society's voices, and the use of the state and judicial machinery to clamp down on “errant” journalists and writers. She ended her discussion by focussing on what an alternate model for media could look like, from funding to harnessing the immense potential of social media.
 
Debashis Basu then took the stage and focussed his decades of experience in financial journalism on the business of journalism itself.  “How and why were almost all the major media companies making and sustaining massive operating losses?” he asked. With the proliferation of too many options and news outlets, there was little scope for a paying audience, and as a result, he said, there is a serious mismatch in the demand-supply scenario.
 
He then discussed how the American media landscape was changing and being reshaped by new media outlets like Buzzfeed and FirstLook Media, both funded by tech billionaires. He then spoke about the space for paid (by users) online news content, and how there was a crying need for an Indian business model of news delivery. He signalled towards the need for a round of creative destruction in the Indian news space, which would discard the likes of DNAs and NDTVs and clear the path for new emergent media possibilities.
 
In response to the comments made by the three panellists, Ms Subramaniam added her responses and ideas. She said, "Attitude of arrogance has brought joirnalism to this 'subprime' status and there is dire need to build institution of journalism".
 
The panel then opened up for questions from the audience, in a Q&A session moderated by Ms Dalal. As was expected, the animus against the mainstream media flowed out and a lively discussion was followed by a closing vote of thanks by Ms Dalal to both Ms Subramaniam and Ravi Nar, and the audience for turning up in such numbers.
Comments
JNM RAO
1 decade ago
"Attitude of arrogance has brought joirnalism to this 'subprime' status and there is dire need to build institution of journalism". Now that the 'Think Tank' has completed the evaluation of today's state of affairs with MEDIA, what's the roda map for ACTION PLAN?? Chitra Mam, Bofors is too old a story and u created history, Sucheta Mam, you have lots of ideas and bubbling with enthusiasm to do something, & Ravinar is very dynamic and voceferous in exposing. We shall support you in whatever way you presscribe, but, we look forward to you all as Doesr and simply not as Activists! PLease move ahea and take us all.
JNM RAO
Replied to JNM RAO comment 1 decade ago
Few Corrections: "Attitude of arrogance has brought joirnalism to this 'subprime' status and there is dire need to build institution of journalism". Now that the 'Think Tank' has completed the evaluation of today's state of affairs with MEDIA, what's the road map for ACTION PLAN?? Chitra Mam, Bofors is too old a story and u created history, Sucheta Mam, you have lots of ideas and bubbling with enthusiasm to do something, & Ravinar is very dynamic and voceferous in exposing. We shall support you in whatever way you presscribe, but, we look forward to you all as Doers and simply not as Activists! Please move ahead and take us all.
Mahesh S Bhatt
1 decade ago
Sir if we are unable to market truth than we shall fail.We should align more agressively, Inflation/ Corruption were issues on which Congress lost as agreed by A.K.Anthony.

So CAG/Opposition/Media worked against the misrule & we have Modi government.

Let's all not collectively lose hope as Divine interventions have always come to rescue the humanity as per Mythology & as late as 2008 crash,relection of Obama too was lot of surprise for Republican's who were flush with moneybags.

There is an uncanny fact of the TRUTH that it stands alone & opposite to this is Falsehood requires great support but falls eventually.

Good Great Show Kudos to Moneylife team.

You do your Best & God will do the Rest. Jai Ho Vijayi Bhava Mahesh
Abhijit Gosavi
1 decade ago
So much risk to a nation that doesn't have a healthy media. Twitter is great for getting news, but people can be very rude there, and twitter discussions can get out control very easily (just my thoughts). Blogs have certainly played a more powerful role in disseminating information that MSM stays away from (just like DD used to in the 80s-90s).
MG Warrier
1 decade ago
As one who has been watching media for about 5 decades and as a participant in the game for a decade or so, I found the issues raised in the article and comments interesting. Media has several ‘religions’, ‘castes’ and ‘communities’ within. Leaders in each ‘group’ have allegiance to interests depending on their philosophy and dependence for survival. Anyone of us can ‘test’ and find out the true colour by just writing a letter to the editor and the shape it gets post-editing, if issues raised in the letter ‘hurt’ the editorial policy. Exceptions like Moneylife are there who allow freedom of expression. But their outreach is limited.
To cite one example, NPS was introduced by GOI in certain circumstances. The only publication which dared to post my views on NPS was Moneylife.in Later on some publications in print media have published my articles on the subject. But, the mainstream media still opts to observe silence when it fears that the establishment may have problems if they publish certain views.
Abhijit Gosavi
Replied to MG Warrier comment 1 decade ago
Well said. Moneylife is where I am turning more and more to get authentic information. IE and the Hindu don't publish all online comments; their moderation is very strong.

There was a time when I had sent an email to the Hindu (N. Ram was the editor) and not only did he not publish it (which is okay), but he made snide remarks about people writing emails to him and that he didn't need to be told how to do his job! All I had complained about was the glowing editorial they had about Jyoti Basu on his retirement. Imagine what would have happened to that editorial on twitter today? Everybody knows now how terrible Basu was for W.B. LOL!
k mani
1 decade ago
eagerly looking forward to the video clip of the entire proceedings, without editing
Gopalakrishnan T V
1 decade ago
There is an urgent need to focus on the role played by the Chartered Accountants and Legal Professionals in clluding with the institutions and the top officials in perpetrating scam. The role played by middlemen is also equally important. If the media particularly those who want to expose the irregularities in the system can concentrate and keep a watch on the Accountants, Auditors, Legal luminaries, a lot of scam can be prevented in major PSUs and Government Institutions.Media can also make a strong propaganda to ensure that the system does not tolerate cash transactions in the society for any commercial deals and the transactions are backed by proper receipt with all details like PAN Number, The license Details, their regulator's details etc. Media reports some scams here and there but cases gets closed with the same speed as they are reported. What really was the follow up and how the cases get closed are not made known to public.
Mira D
1 decade ago
Waiting for the YT/ video, thanks.
Vishwanath T K
Replied to Mira D comment 1 decade ago
link to the video pls
Nagesh Kini
1 decade ago
What happens to the nefarious role of some well known media personalities in the Niira Radia tapes exposure - all shoved under the carpet upon Ratan Tata's suit for "invasion of (his) privacy" that never seems to come on the SC Board ?
Sharad Jain
1 decade ago
hope you will upload the video ASAP.
thanks
Veeresh Malik
Replied to Sharad Jain comment 1 decade ago
I heartily and earnestly second that request and hope to see the video clip soon!
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